Maslow’s Pyramid of Content
Similar to Maslow’s hierarchy of needs, your website needs content.
But not all content solves the same problem.
So we analyzed over 1.9 million search queries to figure out the type of keywords people are searching for, the volume and the type of content you need to create to satisfy the searcher as well as hit your own marketing goals.
Here’s a rough framework on how your content framework should look like:
@UNLincoln students and @Nebraska4H +YD interns in action, creating a #4HSTEMChallenge guided activity video that will help out-of-school time facilitators and youth as they engineer a mechanical arm made to harvest crops in space! #NE4H https://t.co/v6U5bj6TGJ
Marketing points 4-H youth, parents, volunteers to us. Customer service is the welcome mat to becoming us. Check out these great Extension Customer Service resources shared at the 2021 #NAE4HYDP Conference: https://t.co/ghMxzkuxTk #StartASpark
Lunchtime views from my little corner of #LNK (can you find the top of the State Capitol?) - thanks, @NebExtMK, for the encouragement to get outside and enjoy the beautiful day! #WeRunExtension#NebExt#ExtFall20
Personal branding is a great place to begin promoting #NebExt - "Know who you are, know who you're talking to, and know what's important to them." @MarshallStewart#ExtFall20
The #NAE4HA2020 Conference is coming to a close - but there still is time to join @dwdewees and I for Marketing Content the Green Way during the upcoming Poster Session! #NE4H
"Multidirectional balance" - something to aim for in our own lives, as well as in the lives of those whom we teach, lead, and influence. Thanks @k_armstrong! #NAE4HA2020#NE4H
@klar4230 It can be SO confusing sometimes! And "unpolished" if viewers see your notes! I was also reading how to share a section of your desktop/slides on Zoom, too -- https://t.co/7L7Dzek2hs -- need to try that sometime soon!
Sharing a PowerPoint on your screen during a Zoom Meeting? Here's my desktop when I present - the .pptx shared with the audience as slides only (https://t.co/XFr5xz4xJX, browse individual), same .pptx slides with notes open, and Zoom window! How do you share slides? #NE4H#NebExt
These webinars hosted by @edwebnet are timely, relevant for #NebExt#NE4HPYD professionals who are planning to engage youth through virtual experiences this summer - check them out! https://t.co/4xZ5u2O7xu
We’re so excited to see a new #4H billboard in Lincoln! A big THANK YOU to Lamar Advertising of Lincoln for supporting @4H! #NE4H#InspireKidsToDo#4HGrowsHere
.@Nebraska4H has launched two new live video programs — Living Room Learning and the Boredom Buster Challenge — to offer fun, engaging, educational activities that families can complete together. https://t.co/j4vm0kRGKE #Nebraska#UNL#NUforNE#COVID19@UNLExtension@UNL_IANR
Not only are #NE4H Living Room Learning participants learning in their living rooms, but many youth development professionals are leading from their living rooms too! Kudos to the awesome @Nebraska4H faculty/staff who are supporting these virtual efforts! https://t.co/JhdfN1BZdH
To have a mentor is to learn from someone who wants you to learn. Mentors are an integral part of @4H They provide a positive environment for kids to learn by doing offering guidance and encouragement for youth to develop their own pathway in 4-H. #NationalMentoringMonth