Trajectory

Consumer Insight & Futures Consultancy. Home of The Optimism Index.

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[UKHospitality @UKHofficial]

Interesting to hear from @PFTrajectory about consumer optimism levels.

🏙️ London is more optimistic than the rest of the country.
🙋‍♂️ Men are more optimistic than women.
🤩 Gen Z are the most optimistic of all age groups.

#UKHSummerConference

[Tom Johnson @TJP_Johnson]

Clearly, what the world needs right now is another blog.

Here's our new one - Slow Futures. https://t.co/guPxJnt2YA

Slow Futures is about what isn't changing, or changing slowly.

[Sean PdeC @SeanPdeC]

'The #OptimismIndex and why 'Myths of Decline' are often wrong...'

#TheNewAbnormal podcast features Tom Johnson, MD at insights/futures consultancy @TrajectoryTweet who help clients understand how they can benefit from a changing world.

#GlobalForesight https://t.co/MKKeMUxewz

[nfpResearch @nfp_Research]

nfpResearch and @TrajectoryTweet
invite you to join us on Thursday 27 October for an afternoon webinar - learn how brand awareness has changed in today's volatile landscape, and how to use your media spend to stay ahead of the curve!

Sign up here 👉 https://t.co/qa6uiJaXi6

[Katie McQuater @KatieMcQuater]

Bit of a sobering start to the day: optimism in UK is at lowest level since @TrajectoryTweet started tracking it (2018). Spending expectations have worsened & are lower than during 1st Covid lockdown. But measures of resilience & life satisfaction have stayed the same - for now

[Tom Johnson @TJP_Johnson]

People are less and less able to imagine a future that is better than the present.

Thread 1/7

[Trajectory @TrajectoryTweet]

Our next Trends Briefing will take a timely look at the state of Wellbeing in the UK, featuring hot-off-the-press data from out monthly public sentiment tracker.

It's free, and you can register here: https://t.co/1MAwfTab3V

[Adam Driver Chart.PR @adamdriver85]

Another fascinating session from @TrajectoryTweet and the erudite @TJP_Johnson – this time The State of Trust. Give them a follow for all your #futuretrends needs. Top team

[Zonal UK @ZonalUK]

⚠️ BRAND NEW RESEARCH ⚠️

What do teens think of #hospitality and #technology? Together with specialist research firm @TrajectoryTweet, we found out.

Discover what the next generation of hospitality guests expect

https://t.co/NpAWezxG2J

#FutureGuests #Hospitalityindustry

[Trajectory @TrajectoryTweet]

📈📊📅 Chart of the Week #COTW
The reopening of the economy in the Spring has driven a consistent rise in the degree of cynicism expressed towards the pandemic amongst younger generations, whilst older cohorts have remained far more cautious
#IntergenerationalConflict

[Trajectory @TrajectoryTweet]

📈📊📅 Chart of the Week #COTW
Those who have cut back on spending across a variety of categories in the past year are almost always more likely to have done so for financial reasons, despite growing concerns for the environment
#ConsumptionGuilt

[Trajectory @TrajectoryTweet]

📈📊📅 Chart of the Week #COTW
Despite remote working falling sharply compared to the start of the pandemic, our findings indicate that even in a years time, one in four economically active respondents expect to be working remotely – up 8% compared to pre-pandemic
#WorkFromHome

[Trajectory @TrajectoryTweet]

📈📊📅 Chart of the Week #COTW
Throughout 2021, the difference in optimism between those living in London compared to the rest of Britain has tripled, whilst more than tripling when comparing highest earners against all other economically active consumers
#OptimismIndex

[Trajectory @TrajectoryTweet]

📈📊📅Chart of the Week #COTW
As the Government continues to focus on ‘levelling up’, household financial concerns related to the pandemic have grown far more prominent amongst lowest income household compared to higher earners.
#LevellingUp

[Tom Johnson @TJP_Johnson]

Autumn is here, but Winter is coming.

New bit from me on the changing of the seasons and the consumer mood.

https://t.co/pYF5Zy91n9

[Trajectory @TrajectoryTweet]

📈📊📅 Chart of the Week #COTW

While calls for Plan B measures - including mask wearing - are growing, consumers are less likely to act in the interests of others than at any time during the pandemic.

#NotAllInThisTogether

[Ian Brooks @IanBrooksGKR]

Tom Johnson MD of Trajectory explains how economic concerns have now overtaken Covid #abtaconvention @gailkennyrec @GKRGail

[Travel Convention @TheTravelConv]

Trends expert Tom Johnson, Managing Director @TrajectoryTweet
discusses how the pandemic is creating new norms, consumer attitudes and rules. #ABTAconvention

[Tom Johnson @TJP_Johnson]

Very excited to be representing @TrajectoryTweet and speaking about the Post Pandemic Society at today's #AbtaConvention

[Trajectory @TrajectoryTweet]

📈📊📅 Chart of the Week #COTW

With both the furlough scheme, and the boost to universal credit coming to an end there are significant differences in household financial confidence on the basis of employment status.