[NEWS] The Korean vegan makeup brand Dinto is ramping up its efforts to enter the Japanese market by promoting its global brand ambassador, #KimSoohyun. They plan to introduce a new makeup style in Japan and expand their reach to consumers, leveraging Kim Soohyun’s global fame from K-dramas.
On the 27th, Japan’s top variety store chain, LOFT, announced that Dinto’s Blur-Jelly Plumping Lip Tint would be available in stores nationwide starting on the 30th. LOFT operates 161 stores across Japan and is a popular shopping destination, especially among young consumers, due to its wide range of K-beauty brands.
The Blur-Jelly Plumping Lip Tint is inspired by the character ‘Le Chat Botté’ (Puss in Boots) by Charles Perrault, aiming to create soft and plump lips that are as irresistible as a cat’s paw.
Dinto is offering a special promotion at five locations (Shibuya, Umeda, Yokohama, Chiba, and Sendai): customers who buy two or more products will receive a Kim Soohyun photo card. This strategy is aimed at increasing brand awareness and market share in Japan, leveraging Kim Soohyun’s popularity, especially since he has a strong fanbase in Japan from hit K-dramas like My Love from the Star and It’s Okay to Not Be Okay.
With Kim Soohyun’s popularity as a foundation, Dinto plans to solidify its position in Japan and eventually expand into global markets. A Dinto representative stated that their long-term goal is to expand into the US, which has the world’s largest beauty market, and Europe, known for being a leader in the beauty industry.
Dinto has quickly become a popular makeup brand in both Korea and Japan, thanks to its unique concept based on classic literature and its vintage-inspired colors and designs. They have also strengthened their competitiveness by obtaining PETA certification, which is awarded to cosmetic brands that use eco-friendly ingredients instead of animal-based ones.
⸻ https://t.co/9VMS82JN3y
#KimSoohyun attracted the biggest crowd at KCON LA 2024, aside from M Countdown.
** We are unable to post the full video due to CJ's copyright restrictions.
[ENG] #KimSoohyun: Behind The Scene―Special Meet and Greet at KCON LA 2024.
Q. Out of the 40 times that you had to cry, which one was the hardest to make yourself cry?
KSH: It's really hard to choose just one scene where it was difficult to cry. So I poured my heart into all the scenes. So I think that's why it's just reallyhard to film these scenes in general.
Q. Soohyun is going to recommend some K-Pop songs to us. Do you enjoy listening to music?
KSH: Oh, yes, I enjoy listening to music. I enjoy listening to music when I'm working out. And also yesterday when I was on my way here, I was listening to music. And also, I like listening to music when I go hiking.
Q. The theme for our first song is biking or riding a bike. I heard that you enjoy riding bikes. Is there a K-Pop song that you'd recommend listening to while riding a bike?
KSH: There are a lot of songs I really enjoy listening to, but I love <Paradise by Infinite>. Do you guys know this song? I mean, this is a song from a long time ago.
Q. So can you tell us why you chose this song?
KSH: When this song first came out, there was a very enthusiastic response in Korea. So the members of infinite, like, I mean, you can tell that they practice their choreography and they're singing, like, for a very long time. They're really good at choreography and singing, I feel like the quality of their choreography and their singing was really good.
Q. So the theme for our next song is rest. I'm sure we're all curious to know, which song do you like to listen to when you're resting at home?
KSH: So the song that I like to recommend listening to while you're resting is <Through The Night by IU>. One more song is a relatively newer one, <Bam Yam Gang by BIBI>. Oh, have you guys tried the Bam Yam Gang challenge? So it's like, the challenge is to sing along to the song really fast. But since all the lyrics are in Korean, it's probably really hard for a lot of people who are not korean to sing along.
Q. Do you enjoy traveling? Because the theme for our next song is travel.
KSH: Yes. I love traveling. Yeah. But this year, I've just been so busy that I haven't really had the chance to travel. But I'm hoping that next year I'll be able to do some traveling.
Q. What song do you recommend listening to while you're traveling?
KSH: There are two songs, first is <Travel by Bol4>. You guys like this song? I feel like I'm going somewhere whenever I listen to this song. Like, the color of the song, the tone of the song is really nice too. The second song is <Attention by New Jeans>. Don't you want to go somewhere when you're listening to the song? Like, don't you feel like you're being transported somewhere?
Q. We're definitely going to listen to the songs that you recommended for us today.
Q. We're hoping to do some more activities with Kim Soohyun. But because I think half the time was spent just the crowd was so enthusiastic. So unfortunately, since we're running out of time, we're going to have to skip right over to the photo zone. Are you guys all ready to take a group photo? Oh, like he wasn't able to see everyone in the audience earlier because of the lights, but like now the lights have dimmed. He's able to see how many people are here today. Wow, this is probably like the biggest crowd that we've seen so far at KCON, except for M Countdown.
KSH: I was so happy today because I got to see all of you laughing and smiling, just looking really happy. I'm preparing another K-Drama. So your enthusiastic response has given me so much energy and such positive vibes. And I'm going to carry these positive vibes with me to the filming site. My next drama will probably air next year. Until then, take care. Thank you, all of you who have come here today, as well as those of you who are live streaming this on YouTube. Thank you all so much. So I really hope I'll have another opportunity to come back to LA.
Actor #KimMooYeol reportedly to join the cast in black comedy drama #KnockOff
Knock Off has conducted script reading and is scheduled to be released through a global OTT.
→https://t.co/6ye02Iaspj
#KimSooHyun#김수현
[NEWS] Top actor Kim Mooyeol joins #KimSoohyun in the drama #Knockoff.
According to News1 on the 13th, Kim Mooyeol will appear in the new drama Knockoff.
Knockoff tells the story of an ordinary man, Kim Sungjoon (played by Kim Soohyun), who loses his job during the IMF crisis and enters the counterfeit business at the end of the 20th century. He eventually becomes a global counterfeit king in the 21st century.
Kim Mooyeol became a top actor this April with the movie The Roundup: No Way Out, which attracted over 10 million viewers. He captivated audiences as the main villain Baek Changgi and is set to appear in the new Disney+ series No Way Out: The Roulette on the 31st. This news of his next project has drawn attention.
Knockoff has a cast including Kim Soohyun, Jo Boah, Kwon Nara, Lee Jungeun, Yoo Jaemyung, and Go Kyupil, which has already generated interest. With Kim Mooyeol joining, the already trustworthy lineup of actors is expected to create even more excitement.
Knockoff has completed its script reading and will be released on a global OTT platform in the future.
⸻ https://t.co/cLOv6BEZvG