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After noticing a similar habit among highly creative people (Einstein, Mozart, da Vinci, etc), the neuroscientist Dr. Nancy Andreasen designed a brain-imaging study to explore the neural basis of this habit.
Essentially, these creative people all carved out time each day for...
“Free-floating periods of thought,” Dr. Andreasen writes in her book, “The Creating Brain: The Neuroscience of Genius.”
The specifics of the habit differ from person to person.
Leonardo da Vinci, for example, would often sit in front of a painting “and simply think, sometimes for as long as a half day.”
Mozart liked to go to billiard/pool halls—he'd bring bundles of music paper and compose while waiting his turn.
And Einstein loved to aimlessly drift at sea on a little wooden boat he called the “Tinef” (Yiddish for “piece of junk”). He had to be rescued the Coast Guard so frequently that a friend eventually bought him an outboard motor for emergency use, but Einstein refused to use it.
“To the average person, being becalmed for hours might be a terrible trial,” the friend said. “To Einstein, this could simply provide more time to think.”
In any case, Dr. Andreasen conducted the first brain-imaging study, looking at brain activity during “free-floating periods of thought,” when the body is in a “resting state” and the mind is free to wander.
“We found activations in multiple regions of the association cortex,” Dr. Andreasen wrote. “We were not [seeing] a passive silent brain during the ‘resting state,’ but rather a brain that was actively connecting thoughts and experiences.”
Essentially, Dr. Andreasen found that the brain defaults to creativity. When the body is still and the mind is allowed to float freely, the brain engages in what she termed REST (“random episodic silent thinking”).
And during REST, Dr. Andreasen writes, the brain “uses its most human and complex parts...areas known to gather information and link it all together—in potentially novel ways.”
Separate from those that led to Dr. Andreasen's study, I’ve collected many examples of creative people describing their own REST-ful habits:
The legendary designer Paula Scher: “I think I figured out every identity program I’ve ever done in a taxicab…Taxicabs, for me, are very special because you sit in the back, you don’t have to talk to anybody, you can look out the window and you can sort of let your mind wander.”
One of the great songwriters of all time, Paul Simon: “I used to go off in the bathroom...I’d turn on the faucet so that water would run—I like that sound, it’s very soothing to me—and I’d play, in the dark, letting my imagination wander.” (During one of these REST sessions in his dark bathroom, these words came to him: “Hello darkness, my old friend / I’ve come to talk with you again”—which became the opening verse of “The Sound of Silence”).
The filmmaker Quentin Tarantino: “I have a pool, and I keep it heated, so it’s nice. And I hop in my pool and just kind of float around in the warm water…and then a lot of shit will come to me. Literally, a lot of ideas will come to me. Then I get out and make little notes on that. But not do it. That will be my work for tomorrow.”
So whether it’s sitting in front of painting, drifting in a boat, riding in a taxi, playing the guitar in a dark bathroom, or floating in a pool, if you want to be more creative, carve out time each day for “free-floating periods of thought,” for “random episodic silent thinking.”
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“Men of genius are sometimes producing most when they seem least to labor, for their minds are then occupied in the shaping of those conceptions to which they afterward give form.” — Leonardo da Vinci
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How to Lose Yourself in Pursuit of a Dream
A short 🧵 about two years of hell in my life.
I still remember October 2021 when the idea of creating sculptures from famous NFT collections struck me. At that time, only six months had passed since I joined Twitter and I had just a few hundred followers. But as soon as I posted the first photo of a BAYC sculpture in plasticine, my account exploded. Each new photo brought me a new order and hundreds of new followers, from school kids to world celebrities. Crypto was booming, NFTs were hyped, and I was on cloud nine of being able to pursue my passion, which everyone loved, and earning from it. But soon, the euphoria crashed into harsh reality.
I was so consumed by work, dealing with clients and making ideas for photos that I completely missed the moment when the market started crashing. All my money was in crypto, and I didn't think of taking profits, so I lost 75% of my funds. By the time I woke up to it, it was too late. I had a pile of commitments for orders, rent bills, and other expenses. It was terrifying, but hope that the crypto market would bounce back kept me going. However, it didn't but kept falling and falling...
That's how I learned my first lesson: even in euphoria you must stay rational and not forget to take profits.
But, as they say, troubles never come alone. Despite the market crash, the demand for ordering sculptures didn't decrease. Hoping to survive the crypto winter and compensate for my losses, I had to take not only the orders I wanted but any others as well, often misjudging the complexity of the work and the client's reliability. This led to wasting time and money on such scam projects as Frosties. Moreover, I faced the problem of scaling up. Making one sculpture in two months is not the same as making five sculptures a month. By then, I was already using hundreds of kilograms of materials, which were sometimes simply unavailable. Not to mention that the physical work drained me and I couldn't handle it alone anymore. Thus, I started looking for assistants, conducting dozens of interviews, giving test tasks, and solving their problems. All of this further were delaying ongoing orders and devastating me.
So, I learned my second lesson: don't try to bite off more than you can chew.
But I did. So much that I gained nearly 15 kg of extra weight. My depression hit ATH so I didn't even have the energy for social media (it annoyed me that I couldn't create new interesting content, that I disappointed followers who expected new paintings from me or anything other than just another NFT sculpture). The NFT market began to fade, and new orders stopped (and I started falling ill frequently, so I couldn't promote). Living in the studio, I worked from morning till night without breaks because some orders were already 4 to 10 months overdue. Fortunately, my clients were understanding. Then, in December, I received a notice of lease termination. Four weeks before New Year I had to find an apartment and a place to move my fully equipped studio. I was on the brink of a nervous breakdown.
That's how I learned my third lesson: keep your health, it's priceless.
I was very afraid of disappointing everyone and ruining my reputation, so I had no choice but to gather the remaining strength and finish what I had started. I couldn't act otherwise. Luckily, I quickly found a good apartment where I moved my personal stuff. I sold some things and moved the remaining to the new tiny studio. In March, I bid farewell to the employees, and in August, I completed the last order. I'm finally free. Yes, I didn't earn a lot of money, but I gathered around me more than 22,000 amazing people, which is equally valuable. Thank you all for being there!
P.S: Now i'm happy. With crazy effort I lost 11kg and still have 4kg left to reach my goal. I can finally create and bring my ideas to life again. I've already finished working on a new painting that's very personal because I really want to create something truly sincere. It's hard to believe that this is my first painting in two years. Anyway, I'm grateful for the lessons learned and I hope they'll help someone.
So yeah, i'm still here, still building and ... still learning.