Travis Rosser

Founder of and | Co-Founder of @Kajabi | Author of YOU INC.

[Idea Browser @ideabrowser]

@gregisenberg I think about this everyday

[Travis Rosser @travisrosser]

I’m learning how to turn my ADD into a superpower when building software with Claude Code.

My ADD constantly wants to switch to something else. So instead of fighting it, I’ve started giving it somewhere productive to go.

I’ll work on one project, send something off to Claude, then while it’s working, jump to another project.

It’s basically structured context switching.

In a weird way, my ADD loves it.

Instead of distraction pulling me away from the work, I’m redirecting it back into the work.

It almost feels like a superpower.

[Travis Rosser @travisrosser]

@rom1trs OS

[Travis Rosser @travisrosser]

I spent most of my career having ideas and waiting for engineers to turn them into working software.

AI is now changing that. Not just for me, but for all of us.

I’m building and experimenting with real, working apps without an engineer. I’m going to start sharing more of what I’m learning along the way.

[Travis Rosser @travisrosser]

@elonmusk This is better than Christopher Nolan's version

[Travis Rosser @travisrosser]

@npew Completely agree.

[Matt Mireles @mattmireles]

https://t.co/4cSWJ66rXM

[Travis Rosser @travisrosser]

@Jacobsklug Build

[Travis Rosser @travisrosser]

🔥 🏇🏻 🚀 LFG!

[Travis Rosser @travisrosser]

Is the SaaS era starting to fade?

In 2026, before you sign up for another SaaS tool, you're going to pause and ask yourself: "Should I just build this instead?"

That shift is bigger than it sounds.

For the last 20 years, software was something you bought. Now it's something you can create, shape, and adapt to exactly what you need.

We're moving from renting tools to building them ourselves. From configuring someone else's product to expressing our own workflow.

The people who recognize this early won't just use software. They'll design it to their advantage.

I've tried nearly all of them at this point, and every release gets better and easier, particularly for non-technical builders. Lately I've been testing a lot of the new tools. Replit, Antigravity, Google AI Studio.

We are getting very close to the moment where you describe what you need and a working solution appears.

That's not a feature update. That's a behavior change.

So, Is the SaaS era starting to fade?

[Travis Rosser @travisrosser]

Maybe the real risk isn’t AI versus humans. It’s the gap forming between people who learn to use it and people who don’t. https://t.co/cYrNeeuMqM

[Travis Rosser @travisrosser]

@elonmusk You should run for governor of California.

[Travis Rosser @travisrosser]

@hnshah Truth

[Travis Rosser @travisrosser]

Beware of unearned wisdom.

[Travis Rosser @travisrosser]

𝗦𝗼𝗺𝗲𝘁𝗶𝗺𝗲𝘀 𝗶𝘁'𝘀 𝗮𝗯𝗼𝘂𝘁 𝗿𝗲𝗳𝘂𝘀𝗶𝗻𝗴 𝘁𝗼 𝗾𝘂𝗶𝘁.

If you've been pushed out or betrayed, you can get back up and begin again.

You don't have to be perfect. You just have to show up.

[Travis Rosser @travisrosser]

𝗜 𝗕𝘂𝗶𝗹𝘁 𝗠𝘆 𝗗𝗿𝗲𝗮𝗺 🚀. 𝗜𝘁 𝗕𝗲𝗰𝗮𝗺𝗲 𝗮 𝗨𝗻𝗶𝗰𝗼𝗿𝗻🦄 . 𝗧𝗵𝗲𝗻 𝗜 𝗚𝗼𝘁 𝗣𝘂𝘀𝗵𝗲𝗱 𝗢𝘂𝘁.
(𝘐'𝘷𝘦 𝘣𝘦𝘦𝘯 𝘢𝘧𝘳𝘢𝘪𝘥 𝘵𝘰 𝘰𝘱𝘦𝘯𝘭𝘺 𝘴𝘩𝘢𝘳𝘦 𝘵𝘩𝘪𝘴 𝘧𝘰𝘳 𝘺𝘦𝘢𝘳𝘴...)

A lot of startup founders pour their soul into an idea. At first, it's just a dream. Raw, unproven, maybe even a little ridiculous. Then somehow, it becomes something real. Something big.

[Travis Rosser @travisrosser]

It's the kind that starts when you decide to stand up and speak the truth, even when you still feel the sting of failure.

𝗧𝗵𝗲 𝗰𝗼𝗺𝗲𝗯𝗮𝗰𝗸 𝗶𝘀𝗻'𝘁 𝗮𝗹𝘄𝗮𝘆𝘀 𝗮𝗯𝗼𝘂𝘁 𝗿𝗲𝗮𝗰𝗵𝗶𝗻𝗴 𝗮 𝗱𝗲𝘀𝘁𝗶𝗻𝗮𝘁𝗶𝗼𝗻.