Jane Blakeborough

Actionable Market and Consumer Insight for the UK Home Improvement Sector | Trend Analyst and Researcher | Industry Speaker | Research Director, Trend-Monitor

[Jane Blakeborough @trend_mon]

We are looking for 50 people to take part in a confidential online diary study investigating bathroom habits and behaviours. Incentives in the form of amazon vouchers. UK residents only
Interested? Apply here https://t.co/YcqpUBpBwm #behindthebathroomdoor
@BMAbathrooms

[Jane Blakeborough @trend_mon]

We are looking for 50 people to take part in a confidential online diary study investigating bathroom habits and behaviours. Incentives in the form of amazon vouchers for all participants.
Interested in taking part? https://t.co/YcqpUBpBwm #behindthebathroomdoor @BMAbathrooms

[Jane Blakeborough @trend_mon]

We are looking for 50 people to take part in a confidential online diary study investigating bathroom habits and behaviours. Incentives in the form of amazon vouchers for all participants.
Interested in taking part? https://t.co/YcqpUBpBwm #behindthebathroomdoor @BMAbathrooms

[Jane Blakeborough @trend_mon]

Looking forward to a day of trend-spotting at @HIXevent on Thursday. https://t.co/qOwGpBqycJ

#hixevent
#trendanalysis
#kbb

[Jane Blakeborough @trend_mon]

Here's an insight from the Trend-Monitor Secondary Research Library. This library is specifically curated for the UK home improvement sector and includes industry white papers and third party reports issued by a range of different organisations https://t.co/ZEqhbhMhSP

[Jane Blakeborough @trend_mon]

The 5 steps that move you from data producer to insight generator.
Why move? Because being a data producer is reactive, short-term, compartmentalised and expensive
https://t.co/f9dqhgzZqh

[Jane Blakeborough @trend_mon]

Insight Management humanises data. It is the human face of data analytics https://t.co/IUq6btrbh7 via @trend_mon

[Jane Blakeborough @trend_mon]

In its simplest form, Insight Management is getting four things right – its all about getting the right information to the right people at the right time and in the right format to drive change. Nothing more complicated than that.
https://t.co/6eIyrJ92xl
#consumerinsight #kbb

[Jane Blakeborough @trend_mon]

It's not lack of interest but lack of information that is stalling sales of green homes, according to a report by UK law firm Shakespeare Martineau

[Jane Blakeborough @trend_mon]

Consumers spending 60% more on bathrooms but neglecting design https://t.co/o4GPcFZ6hw

[Jane Blakeborough @trend_mon]

It's an interesting stat, but before you rush to reconsider your installer engagement programme, hop over to linkedin for the wider context on this subject https://t.co/HJzPzmfSoy

[Jane Blakeborough @trend_mon]

It's all about context here at Trend-Monitor
https://t.co/eYjWTzf8Ne via @YouTube

[Jane Blakeborough @trend_mon]

This was a recent mini-poll we ran as part of the Psychology of Showering project we were involved in. If you've got a burning question that needs a quick response, you can ask our consumer panel for FREE.
Find out how👉 https://t.co/us7I5en7dp #consumerinsight
#kbb

[Jane Blakeborough @trend_mon]

We now have the largest population ever recorded through a census in England and Wales.
The Scottish census was put back to early 2022 and the results will start to be released in 2023

[Jane Blakeborough @trend_mon]

The great thing about big-data is that it's very often free to access .... and who doesn't love getting something for free.
https://t.co/UQCwbQICzs

[Jane Blakeborough @trend_mon]

As a barometer for the home improvement sector, understanding the direction the housing market is taking can provide an additional and important dimension to a research project https://t.co/fChk9lv089 via @trend_mon

[Jane Blakeborough @trend_mon]

New for 2022. For UK home improvement brands who want to ...
* Act quickly on market opportunities
* Develop a product range that sells
* Be recommended by retailers and installers
* Put the end-user central to their business strategy
DM me if this is what you want for your brand

[Jane Blakeborough @trend_mon]

Putting The Importance of Context into Context
Isolated stats are rarely insightful, they are just information. In order to be fully understood, stats need context before they can become true insights and enable informed decisions https://t.co/GDf9E3rlIl via @trend_mon

[kbbfocus @kbbfocus]

Insight: Our research reveals consumers' priorities are changing, says @BMAbathrooms CEO Tom Reynolds 👉 https://t.co/ORFVcvQsLY
#kbb #retail

[Jane Blakeborough @trend_mon]

BMA debate wages over sustainability of sales channels https://t.co/GwEKEjhLK8