i like people that went too far....
failed alchoholic artist painting in a garage, millionaire that lost his mind chasing another zero, meth head under the bridge talking to himself like a prophet, fighter with brain damage still running at 5am, waitress chain smoking after shift staring into traffic, etc,
thats real life to me
not polished status robots comparing watches, followers, who got invited where
dont care if someone is rich or homeless. i care if theres something burning inside them
i wanna live a thousand lives before dust… Ferrari ceo, bum under bridge, drunk artist losing mind at 3am, fighter chasing purpose, junkie chasing god, hungover writer, monk, outlaw, prophet, player, family man, mountain hermit, city wolf, beach bum
Entire spectrum. beauty, filth, genius, failure etc.
the operator who owns the funnel + the ads + the CRM + the backend + the scripts doesn't get fired.
removing you breaks the machine. that's the only real security that exists in this industry and it comes from being so embedded that the question of replacing you doesn't come up.
something nobody talks about because it doesn't make a good motivational post: the guys making real money right now are not the hardest workers. they're the ones who picked the right model early and just ran it while everyone else was optimizing their morning routine.
a $1k/mo email retainer is not a business. it's a part-time job where you also have to do your own invoicing. you're one client mood swing away from losing it all. you have no leverage because you only touch one part of their operation. they WILL replace you with sum indian or ai
every agency owner stuck at $5-15k/mo has the same problem and it's not what they think it is.
took me going from closing $20k/mo in someone else's business to $60k/mo solo (only employee is ai) to actually understand what it was.
lemme explain
the reason this works and the basic retainer model doesn't is simple. retainers make you a vendor.
this makes you a partner. vendors get replaced when they're inconvenient.
partners are embedded so deep that removing them breaks things. that's should be your fcking goal.