Bruce Tria

[Bruce Tria @triadesigns]

@ChadWillis Is it common for baseball coaches to be fired mid-season? There is talent on this team, but to say they haven’t been able to pull it all together is an understatement.

[Bruce Tria @triadesigns]

And they say, "Print is Dead!"

[Bruce Tria @triadesigns]

@SonsofSatVT 🔥🔥🔥🔥

[Bruce Tria @triadesigns]

Fantastic insight into the creation of something incredible. The passion, dedication, and knowledge of each individual is necessary. I hope we all strive to emulate these professionals in our daily lives.

https://t.co/7g8a8VUoO5 via @YouTube

[Tad Carpenter @TadCarpenter]

Me trying to explain to my non-designer friends what we do

[Bruce Tria @triadesigns]

@SonsofSatVT Strawberry Frosted Pop Tart Reincarnated

[Bruce Tria @triadesigns]

@SickosCommittee He’s giving that baby a very special Pop Tart blessing.

[Hosun Chung @hosun_chung]

The real currency isn't attention. It's emotional connection.

When you tell authentic stories that mirror people's lives...

You don't need gimmicks or shock value.

And this reveals something crucial for founders today:

[Bruce Tria @triadesigns]

Tell me a story.

[Guillaume Huin @HuinGuillaume]

Volvo posted a 3 min and 46 second ad on Instagram, shot by Hoyte Van Hoytema, the cinematographer of Interstellar and Oppenheimer.

It goes against every single rule you can think about as a social lead. Length. Format. Over-produced.

Every comment under the ad said it immediately put Volvo in their consideration set. It's fucking fantastic.

[Guillaume Huin @HuinGuillaume]

Volvo posted a 3 min and 46 second ad on Instagram, shot by Hoyte Van Hoytema, the cinematographer of Interstellar and Oppenheimer.

It goes against every single rule you can think about as a social lead. Length. Format. Over-produced.

Every comment under the ad said it immediately put Volvo in their consideration set. It's fucking fantastic.

[Bruce Tria @triadesigns]

@VT4L_Joe Is it time to call Shane home?

[Yasmine Khosrowshahi @yasminekho]

9. Don’t confuse your customers with too many options.

[Yasmine Khosrowshahi @yasminekho]

8. Do not order them to buy your stuff. Show them a dream.

[Yasmine Khosrowshahi @yasminekho]

4. Marketing is not about which product you sell.
Marketing is about which story you tell.

[Yasmine Khosrowshahi @yasminekho]

I distilled my 4 years of marketing lessons into minimalistic visuals.

1. Sell Benefits. Not features.

[John Long @janthonylong]

One of the problems with testing is that advertising doesn't "work" after a single exposure. We know from decades of research that it takes 15-20 times before a message sinks in.

Optimizing for a single viewing makes the work flatter and more literal--all for naught.

[Bruce Tria @triadesigns]

@ChadWillis Loved that crackling mic the entire first series. My son asked, “what is this, a high school game?!”

[Bruce Tria @triadesigns]

Now those are cover portraits!

[Fast Company @FastCompany]

Meet Fast Company’s 10 Most Innovative People of the Last 10 Years.

[Ad Professor @The_AdProfessor]

23 lessons from David Ogilvy:

1. Search all the parks in all your cities; you'll find no statues of committees.

2. The best ideas come as jokes. Make your thinking as funny as possible.

3. You are advertising to a moving parade, not a standing army.

4. Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone.

5. Remember you are a human being writing to another human being. Neither of you is an institution

6. Tell your prospective client your weakness before they notice them. This will make you more credible when you boast about your strong points.

7. Avoiding excess in all things is a recipe for dullness and mediocrity.

8. A good advertisement is one which sells the product without drawing attention to itself.

9. There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50% more readers

10. Big ideas come from the unconscious. This is true in art, in science, and in advertising. But your unconscious has to be well-informed, or your idea will be irrelevant

11. People who think well, write well

12. The most important word in the vocabulary of advertising is 'test'.

13. On average, five times as many people read the headline as read the body copy.

14. When you have written your headline, you have spent eighty cents out of your dollar.

15. Tell the truth, but make the truth fascinating

16. Advertising is only evil when it advertises evil things.

17. Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.

18. Raise your sights. Blaze new trails. Compete with the immortals.

19. I am a lousy copywriter, but I am a good editor. So I go to work editing my own draft.

20. If you're trying to persuade people to buy something, use the language in which they think.

21. Insist that due dates are kept even if it means working all night. Hard work never killed a man. People die of boredom

22. If you are lucky enough to write a good advertisement, repeat it until it stops selling.

23. At the start of your career in advertising, what you learn is more important than what you earn.

[Michael J. Miraflor @michaelmiraflor]

I never considered it this way. Brands like Apple and Nike might not be perceived in the same way at all to Gen Z, bc we stopped telling stories.

What happens when we eschew brand and storytelling in favor of pure performance marketing. The brand’s soul disappears, in a way.