https://t.co/JLeRuBQX95 Mastery Summit in Sofia was an absolutely amazing event.
Great people, great energy, and some seriously valuable conversations.
A few things that stood out for me:
- High-level SEO knowledge without the usual fluff
- Real strategies backed by experience
- Great discussions around aged domains and authority
- Smart people openly sharing what actually works
- New connections with some of the best minds in the industry
- Plenty of ideas I’m taking back to my own projects
I also had the opportunity to get on stage and share 17+ years of my own SEO experience.
Events like this remind me why I still love this industry.
SEO keeps changing. The tactics evolve. AI is accelerating everything.
But experience, testing, execution, and the right people around you still matter.
See you at the next one.
GOOD MORNING ANTI-SPAM UPDATE! 👀
And yet MORE authority bias leading to Parasite SEO sites absolutely going to the moon once more...
Including sites that previously actions/updates tanked 🤔
AI search is changing how authority is built online.
Brand mentions, entities, and contextual signals are becoming just as important as links.
Interesting to see products like this trying to scale mentions across thousands of sites.
Definitely something SEOs will experiment with. 👀
The wait is over!
SEO Brand mentions for LLM manipulation are supposed to be affordable and scalable so you can use and resell them not in bunches of 10, 20, 50. But in thousands!
Today @SEOdotDomains launches https://t.co/w9NVTVOlgF :)
-> One product - linkless guest posts (you provide directly in HTML code), all linked from the homepage to index.
-> One source - our own 30,000+ websites.
-> One price - $5. Yes, $5 each!
Delivery time is *instant* (unless demand crashes our server!)
Deposit any amount to secure the $5 price. It will not stay like that low forever.
You are not only allowed to resell this product. You are encouraged :) It's reseller-native with API coming shortly! Right now you can order via the website or a Google sheet.
This has been tested privately by the likes of @james_dooley, @search_magician, @trifon_co and others and it's verified to influence AI if you know what to post. Listicles are a good place to start from.
Still in beta, if you encounter a major problem, let me know!
And lets f*ck up those AI together!
This is what I mean when I talk about SERP intent and realignment... All it took was one update, less than 60 days and an AI Overview takes most of the clicks and SEVEN businesses lose p1 rankings.
The sites that got wiped didn't get penalized, they didn't lose links, they didn't actually do anything wrong at all.
Google just decided the SERP needed different content, different formats, and different types of sites...
The algo doesn't care about your revenue, your team, or how long you've been ranking. It cares about what it thinks the user wants TODAY.
How to play the NEW game:
- Track your SERP competitors monthly, not just your own rankings. If the TYPE of sites ranking starts shifting, you need to adapt before the next update hits.
- Never build your entire business on a single keyword or a single page. Diversify across terms, across pages, and across channels.
- Intent shifts are not recoverable with "better content." If Google decides a keyword is now informational instead of commercial, no amount of optimization will bring your service page back. You need a new page (or sometimes, a new URL) matching the new intent.
The longer you've been in SEO, the more unstable you'll know things really are! Build like the ground can (and will) move every 60 days.
@Charles_SEO Amazing mastermind with some of the best SEO experts in the world. It was a pleasure to be part of it, truly the most powerful event of the year.
@james_dooley It's an amazing book! Even after I share the link, so many people keep asking me where to get it. It’s been an incredible experience to be part of this.
12 affiliates. One playbook. Zero fluff.
The Payout Mafia is officially live, and I’m proud to have co-authored it with @NielsZee
Not theory. Not guesswork. Not advice from people who haven’t ranked since 2010.
The top 1% of affiliates did this after the Helpful Content Update crushed most of the industry.
They didn’t quit. They scaled.
Inside the book:
• How to find untapped, high-payout niches
• Systems to grow income without growing stress
• Traffic sources that don’t depend on Google
• How to stay alive through bans, algo updates, and chaos
• Real plays from SaaS, iGaming, health, and finance
• Conversion tactics that turn traffic into cash
• A battle-tested roadmap to hit your first £10K/month
No fluff. No hype. Just proven affiliate strategies that still work in 2025.
It's finally live.
The Masterminders is the best UK SEO conference because it delivers more than just talks, it gives you direct, practical solutions to your SEO roadblocks. You’ll connect face-to-face with top industry experts who are ready to help you solve your bottlenecks in real time.