God is good! I still have the best cheering section ever! Kids are growing up fast. Blessed to win Districts again and head back to the Final 4. Last year 3A, this year 5A.
Proud of my brother in law @adam_ledyard! He works hard and is really good at his job. He loves to shine the spotlight on his school and their athletic programs, coaches and athletes. Good to see him get some recognition for all his hard work too.
#D3Week Profile: @adam_ledyard
Assistant AD for Communications, @GoETBUTigers
Adam Ledyard has been doing this long enough to remember when "having an athletics website" was a radical idea.
Twenty-six years into a career spent telling the stories of student-athletes — from @NAIA gymnasiums in the Chicago suburbs to running a department in Marshall, Texas — he's watched the industry reinvent itself more than once. First came the internet. Then social media. Now AI. And every time, his answer has been the same: get ahead of it.
That instinct is part of what brought him to FanWord.
"I try to tell people — you try to stay ahead of the curve in our industry," he says. "And AI is one of those ways to go."
As Assistant AD for Communications at @ETBU, Adam runs a department that punches well above its weight. In 14 years, he's built one of the top D3 social media networks in Texas, raised over $150,000 in sponsorships, hosted multiple @NCAA national tournaments — including the 2024 Division III Softball Championship, where ETBU became the first modern-day program to win a national title on their home field — and won @ASC_sports Sports Information Staff of the Year three times. All with a lean staff, a big vision, and a knack for finding creative solutions.
As one of the first D3 users of FanWord Assist, Adam jumped headfirst into its storytelling capabilities. One of his favorite uses was a Give Day campaign built entirely around student-athlete voices — four stories across four days, each one answering the same question: why does ETBU matter to you? The stories fed graphics, drove social content, and gave the advancement team something to work with.
"I can do four stories in the time it used to take me to do one," he says.
That's the kind of thinking that's defined Adam's career. Not just using tools, but bending them toward a purpose. Focused on the mission of the university, the stories of the athletes, and the community that surrounds them.
His advice to anyone still on the fence?
"AI is not going away. It’s not gonna replace you. It’s there to help you, and it’s helped me get home 2 or 3 hours earlier to see my family."
Adam Ledyard, we salute your lifetime of service to student-athletes across @NCAADIII and your passion for storytelling. 🏆
#WhyD3
We gave mom a much deserved break for a couple days after she held down the fort during the 🏀 season. We’ve tried to soak up the nice weather and be active outside. You know we can’t miss church on Sunday. #Jesusovereverything
I’ve coached high school baskeball for 9 years. 2 as an assistant at Valor Christian. 4 as a Head Coach at Chaparral. 3 as a Head Coach at Summit Christian. I’ve been to 5 Final 4s and 4 state championship games. Pretty wild. I’ve been blessed to coach some amazing players! 🙏
Camp starts next week. We are excited to have a gym full with the future of @SCAMOHoops! If you haven’t already signed up, do it today.
https://t.co/MHAP4ybG3m
I love that we have a Head of School that is willing to say yes and accept an invite from some 7th grade boys to take an at bat. He jumped right in with the kids, tie and all. The boys were impressed with that sweet lefty swing too! Good stuff @SCAKCLeadership
Proud of all these guys have accomplished! 27 wins - most in school history, Undefeated Conference Champs, District Champs, back to back Final 4s in 3A and 5A - don’t think it’s ever been done before. Such a special group of guys who represent Christ, SCA, & their families well.
It's time to vote on our @HyVee High School Team of the Week!
— @STAsports girls hoops (MO Class 5 runner-up)
— @STAsaintsGBB girls hoops (KS 5A Champs)
— @summitacademye1 boys hoops (MO Class 5 runner-up)
— @Northmen_MBB boys hoops (MO Class 6 champs)
This moment. In our gym in front of our fans. The shot to send us back to the Final 4. This was the play of the season. Great team work, poise, ball movement, huge shot with no hesitation on an action we practice and all 4 other guys crashing to get the miss if it didn’t go in.