Trust & Proof

Trust & Proof (formerly MPW Marketing)
Credibility-driven marketing.
Trust builds demand. Proof converts it.

[Trust & Proof @trustandproof]

MPW Marketing is now Trust & Proof.
After 20+ years helping brands grow in competitive markets, one truth stands out:
Marketing shouldn’t ask for trust; it should prove it.
Same discipline, clearer name.
Trust builds demand. Proof converts it.

[Trust & Proof @trustandproof]

We pulled together 18 practical ways businesses can build stronger trust with their audience, customers, and community. If you want people to believe what you say, your brand has to prove it.
Read the blog: https://t.co/1XHIvGaQA6

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We're excited to share that Trust & Proof just earned a Silver Award at the 43rd Annual Healthcare Advertising Awards for our work on Community Memorial’s orthopedic TV campaign!

Big thanks to Community Memorial for trusting us to help tell their story.

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Happy Trust & Proof anniversary to Design Director Sarah, who's celebrating 12 years, and Paid Media Specialist Sam, who's celebrating 1 year.

Congrats to you both.

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This week, we're excited to be at ACCA 2026, the premier annual business and networking event for HVACR contractors and industry professionals, unveiling our new brand and meeting with fellow colleagues and innovators. Come see Matt, Dan, Geoff, and Sheena at Booth No. 502!

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AI isn’t just answering questions anymore; it’s making decisions. Dive into our latest blog to learn why your business must evolve from being found to being selected by smart assistants: https://t.co/mq9x6RwoIS

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Want to make your TV ad budget work smarter, not harder? Our latest blog breaks down the real numbers behind efficient media buying (think CPP, GRPs, OTT vs. cable and more) so you can stop guessing and start optimizing: https://t.co/3Ak54uUIUj

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Happy Birthday to our Chief Copywriter Steph! We're ever-impressed by her creative mind, artistic talent, and way with words. She's also an incredible mother to two boys and a myriad of pets, which is a testament to how big her heart is. Have an amazing day, Steph!

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SEO isn't dead; it's evolving.
AI-powered search, user behaviors, and algorithms are rewriting the rules of visibility. Our latest blog tackles the big question: "Is SEO Is Dead... again?" Spoiler alert: it's not. But how we approach it needs to change: https://t.co/xjK6Ew8udB

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Your website isn’t a “set it and forget it” asset; it needs protection. Discover why WordPress backup + maintenance isn’t optional in our latest blog: https://t.co/0a6e8mhvsq

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We're wishing a Happy MPW-iversary month to Social Media, PR, & Reputation Manager Colleen, who's celebrating 7 years, and Account Manager Sheena, who's celebrating 5 years.

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New year, new perspective. We're taking a moment to reflect on what got us here and what we're building next. Our latest blog dives into the lessons learned, the shifts ahead, and why we're excited about the road forward. Check it out: https://t.co/r15vePwTmq

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What better way to celebrate the season than with an Ugly Sweater Breakfast Party with our friends at 600 French Road? Big thanks to fellow tenants Upstate Wealth Consulting, Perch Place, and CS Arch for bringing the holiday spirit and memorable sweater choices.

[Trust & Proof @trustandproof]

We recently helped our client @tfobrienhvac generate higher-quality leads at a lower cost using Meta Instant-Form ads. Results included:
- 52 qualified leads
-A $34 cost per lead
-634% return on ad spend
Read the full case study: https://t.co/obKxH16lsR

[Trust & Proof @trustandproof]

Happy Birthday to Account Manager Sheena! Sheena has been with us at MPW for almost 5 years and has been instrumental in streamlining our internal task management processes, as well as being a smiling face and positive attitude who helps her clients achieve their goals.

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Happy Thanksgiving! Any way you slice it, the proof is in the partnership, and we’re grateful for every client, partner, friend, and teammate. Thanks for keeping our creative ovens warm all year and for making the work worth doing. 🦃

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Happy Birthday to SEM & Paid Social Manager Adam! Some of our favorite lesser-known things about him are his taste in music and what an awesome cat dad he is. We hope you have a great day, Adam!

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Happy Birthday to Account Manager Sam! Help us make her feel special by sharing your favorite thing about Sam in the comments. We'll go first: our favorite thing about Sam is her positive attitude that makes everyone she works with feel at ease.

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We've got three MPW-iversaries to celebrate this month! Congratulations to Brand Strategist & Web Project Lead Vera, who's been with us for six years; Account Manager Sam, who's been with us for seven years; and Senior SEO Specialist Bud, who's been with us for three years.

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AI-driven campaigns like Performance Max and AI Max are rewriting the rules to reach customers you didn’t even know were looking for you. If you’re ready to level up your ad game, our latest blog post is for you: https://t.co/7ZqedwwYzp