Trustless Media

YOU KNOW WHAT YOU LIKE. 😏 🪄 Pioneering real, onchain co-ownership to help ideas people care about come to life 👀 Check out @coinage_media & @bestdishever_

[Zack Guzmán @zGuz]

While tokenized securities continue to flop, I feel inclined to remind you @trustless_media already tokenized a co-op that:

1️⃣ Is owned by NFT holders

2️⃣ Captured 100% of its proceeds (no intermediaries)

3️⃣ Is governed via onchain votes

4️⃣ Already paid out distributions

[Zack Guzmán @zGuz]

@jessewldn Worth noting there’s a much more crypto-friendly equivalent path to let people
- crowdfund
- and fractionalize ownership together

Everyone keeps chasing the same tokenized security opportunity while there’s a $3T white space

https://t.co/md5e3qF7mI

[Coinage ♻️ @coinage_media]

We are nearly 4 years into building the first-ever community-owned media outlet onchain.

June is Membership Month and could be the last month we accept new co-owners (news pending.)

Here are 10 issues with NFTs and DAOs we sought to fix at Coinage and what we are most proud of:

1. NFTs were built on the idea of "minting out." This encouraged fake mints or manufactured volumes to appear as if a collection sold out. Instead, we built Coinage with the opposite mentality — we preferred attracting people who shared in the mission and raised NFT prices over time with each new (real) mint. (Coinage Caucus NFTs are up more than 100% since launch in 2023.)

2. DAOs suffer from governance theater. Most DAOs are controlled by early founders who control all the voting power. Votes are meaningless because they are all swayed by a few early team members. Instead, Coinage is owned and operated as a membership co-op with equal voting rights. One member: one vote — all transparently onchain.

3. Neither NFTs nor DAOs conferred real ownership. Instead, Coinage's model allows for NFT owners to become co-op members who share in ownership over Coinage as one of the fastest-growing US crypto media outlets. Members are aligned in growing the outlet, and stand to benefit if Coinage were ever sold (a la OpenAI paying $200 million+ for TBPN.)

4. NFTs have historically not yielded dividends, meaning the only way to profit was buying/selling. Instead, as a co-op, Coinage has made history as one of the first entities to pay out distributions to NFT holders. Active members earned a 50% yield in 2025 from Coinage's operations as a media outlet just for participating and voting on what we should cover.

5. Coinage has won journalism awards alongside Bloomberg & WSJ. Our coverage serves only to deliver truth to our members and audience. As an independent media outlet, we serve no higher investor. And unlike most other crypto outlets, we are not controlled by a crypto VC or crypto exchange. We are provably neutral by virtue of leaning into permissionless ownership.

6. Coinage syndicates through Yahoo Finance's 150M+ investor audience. Building a community-owned outlet onchain is one thing. Building a community-owned outlet that reaches the masses is another. By syndicating through the most trafficked financial news site in the US, Coinage is allowing members the opportunity to shape the crypto narrative that matters most.

7. Coinage has our own validators. Through @coinage_x_daic we operate our own validator set on @SuiNetwork @StoryProtocol @Aptos and other chains that allow our audience and community to stake with us and share in the upside. This also means we are not solely dependent on ads/sponsorship revenue.

8. Coinage is a Web3 experiment. For as much as we have figured out, we are still actively experimenting in Web3. We have launched memecoins, gated content behind NFTs, built a replica of our studio in @decentraland. These are not always profit-seeking endeavors so much as they are meant to experiment and learn together. As much as we like to make money, we also like to keep crypto weird!

9. Coinage is a community. "Community" is often a shield or excuse crypto founders use to stand behind. We built Coinage on the thesis that a media outlet is not only measured by the quantity of an audience — but the quality. Coinage is co-owned by real people in the space building real things of their own. We are aligned in growing Coinage and finding truth, together. We would be nothing without the members who have made this all possible.

10. Coinage is delivering on what Gary Gensler's SEC once tried to kill. In 2021 and 2022, any crypto project promising anything of value was sued into oblivion. (They even went after @VitalikButerin and @stonercatstv!) What remained was mostly memecoins and rug pulls, and now, tokenized securities.

But Coinage has proven there is still a way for random people on the internet to come together and co-own something as a community. (Yes, even a media outlet.)

So thank you to our existing members. Join us by minting a Coinage Caucus NFT and becoming a member today while you still can!

[Zack Guzmán @zGuz]

It’s not just Bari Weiss.
It’s not just CBS.

These aren’t isolated stories anymore.

They’re exposing the same thing destroying trust in media: Executives deciding the truth before reporters can.

We’ve entered the media end game — where narrative matters more than the truth ⬇️

[Zack Guzmán @zGuz]

https://t.co/g42nbY3vRQ

[Zack Guzmán @zGuz]

Ever since Gary Gensler sued everyone in crypto, the whole industry has Stockholm syndrome

I respect the RWA companies tokenizing securities on permissioned chains, but that ain't crypto

We tokenized @coinage_media as a US Co-op, which can:
✅issue memberships
✅pay dividends

[Zack Guzmán @zGuz]

@Variety If the traditional studio model is dying, creators will need new access to funding to make things their fans want

Luckily we cracked that code @trustless_media with the help of Netflix’s co-founder ⬇️

[Zack Guzmán @zGuz]

Four years in, I think I can say that building a startup is not as fun as it looks

But somewhere in-between sleeping on the floor and the pain, there are moments where you can't help but reflect on doing it

@coinage_media is the first community-owned media outlet built onchain

[Trustless Media @trustless_media]

@zGuz @coinage_media @sophieraiin We are.

[Zack Guzmán @zGuz]

OnlyFans creator @sophieraiin made $42 million in her first year.

She’s now surpassed more than $100M in lifetime earnings.

Who is tokenizing that?

[Trustless Media @trustless_media]

@CristiMosc0s0 @zGuz @coinage_media Good enough for @VitalikButerin to RT as well:

https://t.co/Ave4lFw0FZ

[Zack Guzmán @zGuz]

I got into @ethereum because of what @VitalikButerin once championed: decentralization, permissionlessness, community-ownership.

America fosters those things via entities called Cooperatives.

$400B worth of NYC buildings are Co-ops.
REI is a Co-op.

Why aren't they onchain? 🧵

[Zack Guzmán @zGuz]

🥹 I love when people appreciate what we are doing for crypto @trustless_media

NFTs failed because they were all about minting out over passing value to a community. Same for memecoins

But tokenizing co-ops takes something that already works, and makes it more efficient

[Trustless Media @trustless_media]

@zGuz @NTmoney @coinage_media True

[Zack Guzmán @zGuz]

First Blockworks, now @dlnews.
Crypto journalism is having a tough go.

We started @coinage_media four years ago as the first community-owned media outlet built onchain as a DAO

If you want to support independent media, now is the time 😊⬇️

[Zack Guzmán @zGuz]

If creators are the new startups, attention is the new cash flow.

Stands to reason tokenizing future flows would benefit creators by pulling forward future revenue.

It would also create a sustainable asset for fans with real yield.

Study @coinage_media @trustless_media

[Zack Guzmán @zGuz]

Another $BTC rally failed at $80,000, but is another Strategy buying wave setting up to help Bitcoin break through? We’re diving in…

[Zack Guzmán @zGuz]

Interesting to think about OpenAI buying TBPN for $200 million+ and what it means for @coinage_media as the fastest-growing media outlet for crypto ⬇️

YouTube Subscribers:
TBPN: 93.9K
Coinage: 107K

Cooler that anyone can co-own Coinage by
1⃣ minting an NFT
2⃣ becoming a member

[Zack Guzmán @zGuz]

To my VC friends, is it bullish when VCs start writing think pieces about the startup model you launched 4 years ago?

If so, @trustless_media lookin' good here 😊
(@coinage_media NFT holders cookin')

[Coinage ♻️ @coinage_media]

Coinage is honored to announce we received recognition from the Society for Advancing Business Editing and Writing (SABEW) for our reporting on President Trump’s crypto endeavors

This marks the third year that Coinage has received “Best in Business” SABEW honors 🏆

[Zack Guzmán @zGuz]

What if I told you Disney already had a full feature box office classic based on the seven abandoned dogs ready to go?