Conversion

The agentic marketing automation platform.

[Neil Tewari @NeilTewari]

A quick, fun update: @tryconversion now supports custom fonts.

Upload your brand fonts once and use them in every email, landing page and form. Google Fonts are built in too.

Conversion reads each file's weight and style, adds email-safe fallbacks for Gmail and Outlook, and Conversion AI can use your fonts when it builds.

Live now for all customers!

[Neil Tewari @NeilTewari]

Today, I'm excited to announce @tryconversion in Slack.

Historically, most AI at work has been completely single-player instead of collaborative. Users are confined to one chat window, and all of that context disappears when you close the tab.

Marketing teams don't work that way.

MOps handles requests from everyone across your team: demand gen, sales, RevOps, product marketing, and more. And truthfully, the busiest tool at most companies is actually just a Slack channel.

With Conversion in Slack, you just tag Conversion in any channel and it does the work.

Since the whole thread is one session, the next person doesn't have to re-explain anything. They can jump in, make changes, and collaborate right there in the thread. Every message also lands in the same session natively in Conversion, so anyone can open it and see exactly what it did.

Conversion in Slack is live today. Add it to any channel with /invite Conversion!

[Conversion @tryconversion]

@NeilTewari Woohoo!

[Neil Tewari @NeilTewari]

Today, I'm excited to launch @tryconversion Mosaic! Apparently the CEO does the launch video now. Nobody told me this in advance 👇

[Conversion @tryconversion]

@NeilTewari You didn't even tag me in this bro

[Conversion @tryconversion]

So excited for this to be live today! Check it out.

[Neil Tewari @NeilTewari]

We raised $30M for this moment. Today, we launch Conversion Agents.

The first marketing platform where AI agents do the work and your team does strategy. We call it vibe marketing.

Marketing teams spend 50%+ of their time on monotonous work. Conversion Agents cut that to 5%.

[Neil Tewari @NeilTewari]

We raised $30M for this moment. Today, we launch Conversion Agents.

The first marketing platform where AI agents do the work and your team does strategy. We call it vibe marketing.

Marketing teams spend 50%+ of their time on monotonous work. Conversion Agents cut that to 5%.

[Conversion @tryconversion]

@NeilTewari @AbstractVC @james__jiao You just be using my face everywhere

[Neil Tewari @NeilTewari]

I’m excited to share that @tryconversion has raised a $28M Series A led by @AbstractVC to build the modern marketing automation platform.

Four years ago, @james__jiao and I started Conversion out of our UC Berkeley dorm room. Since then, we’ve launched, pivoted, and rebuilt the product more times than we can count.

Every pivot was a lesson. We changed the product, changed the audience, changed the pitch. But every time we tried to grow, we got stuck fighting the same outdated software.

For two decades, marketers have been stuck using software invented in 2006: Oracle Eloqua, Salesforce Pardot, Adobe Marketo, and HubSpot Marketing Hub. These tools were built before LinkedIn ads existed, let alone AI-driven campaigns.

In an era obsessed with “move fast and break things,” we chose a different path. We spent years working with top design partners to build a MAP that feels like Figma, enriches like Clay, and scales like HubSpot — but built from the ground up for modern marketing teams.

Today, Conversion is trusted by over 4,000 growing companies, including OpenAI, Abacum, Paraform, Warmly, Motion, and HockeyStack. In under two years, we’ve grown to nearly 8-figures in revenue, making us one of the fastest-growing marketing startups in the world.

Our gratitude to our investors, customers, founding team members, friends, and family cannot be overstated. This is a special team on a bold mission to displace massive, legacy incumbents. A mission to make marketing software feel like magic.

---

This $28M round was led by Abstract Ventures, with participation from @HOFCapital, @trueventures, @AntlerGlobal, and top angels from @OpenAI.

A few special thank-yous:

1/ Our incredible investor group led by @dkwon98, Puneet Agarwal, @VictorWangJC , and Chris Millisits, for believing in our vision.

2/ Our amazing design partners: @BeauroyreMax , Stephanie Bian, Joseph Wang, @pranavmitl, Ethan Yu, Veronica Dominicis, and @fin465 for helping us build something complex, elegant, and powerful.

3/ And most importantly, our team: @charlie_he_ , @KyleWonzen, @levibkline , @matt_rowl_dev , Tayler Dunn, @SammyBoch, Naasir Farooqi, Swamik Lamichhane, @_varunnair, and @jimfutsu . Founders are only as strong as their team, and James and I feel incredibly lucky to work with such an amazing team everyday.

We’re hiring across GTM, marketing, engineering, and design. If this mission speaks to you, our careers page is in the comments.

If you’re tired of broken workflows and generic emails, comment “Conversion” and we’ll send you 100 high-performing templates from the best companies in the world.

PS: two years ago, we were nearly out of cash, surviving on Chipotle rewards points in Berkeley and deep into our second pivot. To every builder out there: stay scrappy, inquisitive, and grateful. Building a startup is a privilege. Keep going.

[Henry Shi @henrythe9ths]

$1M ARR per employee. $400M+ ARR combined. Almost all <5 years old, <50 employees and Profitable.

This wasn’t a YC dinner. This was the first Lean AI Leaderboard dinner 🔥

Massive thanks to @FAL ($50M+ ARR with just 22 people!) for hosting a 7-course sushi + wagyu feast at Ozumu SF — bringing together the founders behind the most efficient and fastest-growing AI startups today.

Almost everyone in this room is doing >$1M revenue per employee.
Most are profitable.
All were founded in the last 5 years.
And they’re just getting started.

@FAL @aragon_ai @higgsfield_ai @pika_labs @openart_ai @tavus @AkoolInc @hedra_labs @tryconversion DevelopHealth

This is what the future of company building looks like:
AI-Native, Lean, Fast Growing and Profitable.

Next up: I’m co-hosting a Lean AI Happy Hour in SF at the end of the month with @hanstung @chelcietay Camila Katz from @notablecap

If you’re building a Lean AI Native company, drop a comment and I’ll get you an invite 👇