i've noticed recently a lot of dev focused companies are re-shaping the way they onboard users and subsequently how they position their product
previously it was the standard to use have several onboarding steps
now you can onboard without having to interact with a UI, just by copying a cc/codex prompt into your terminal
i think the same thing is happening with overall website content, taste still matters, but at the rate companies can move now, a clear solution to a clear problem wins over polish when trying to get your point across to customers.
since engineering complexity alone isn't a moat anymore, I'm starting to believe Time To Value is now the strongest wedge for early stage startups to attack
i'm testing this theory specifically with Jake (https://t.co/sKy8OGUjFz) as the new website is pure problem, product, price and taste
if anyone has any feedback I'd love to hear it, i predict this is going to become a common pattern moving forward with startups in the next 3-6 months
founder led support is such an underrated growth hack but it seems only YC companies are taught it from inception
I’ve spoken to a few founders and often times they say that AI multiples engineering & GTM speed but the one area which it doesn’t is support
who knows about this