Kelp

Your Inbox deserves a vacation. Tell Kelp what mail bugs you; it quietly handles the rest.

Filtering noise from your @Gmail inbox 24/7

[Kelp @trykelp]

NEW: Kelp is an AI assistant for your Gmail. Tell it what's bugging you about your inbox, in plain English, and it takes care of the noise so you can focus on the mail that matters.

[Kelp @trykelp]

Loveless is a perfect name for this romance scammer! Sorry, Emily: you're filtered.

[Kelp @trykelp]

Free trial and early-adopter discounts. See what Kelp can do for you: https://t.co/EiTRZMYRIw

[Kelp @trykelp]

Privacy is essential. We don't store your email, copy your contacts, or send mail on your behalf, and nothing trains an AI model. You stay in charge: every action shows on your dashboard and can be reversed in a click.

[Kelp @trykelp]

Kelp gets better on its own. It notices the small corrections you make in Gmail -- the message you mark as spam, the label you peel off -- and brings you a short, reviewable batch of suggestions to approve. Your inbox keeps getting calmer without you managing a thing.

[Kelp @trykelp]

Because it reads the nuance of each message rather than matching keywords, Kelp catches what ordinary filters miss and respects the exceptions you care about: filter the cold investor pitches, but keep portfolio updates and co-investor threads.

[Kelp @trykelp]

You don't configure rules. You describe a frustration the way you'd tell an assistant -- "I'm drowning in cold sales pitches," "this mail clearly isn't for me" -- and Kelp reads your actual inbox for real examples, drafts an approach, and shows you the plan.

[Kelp @trykelp]

NEW: Kelp is an AI assistant for your Gmail. Tell it what's bugging you about your inbox, in plain English, and it takes care of the noise so you can focus on the mail that matters.

[Kelp @trykelp]

🏖️ I think Gmail's spam filter might have been taking a little vacay that week. 🍹

💅🏻 No sweat for Kelp: none of these touched my Inbox.

[Kelp @trykelp]

@thanford7 @GergelyOrosz @gmail It's like playing "whack-a-mole" with an ever-changing list of phishing domains. We grew tired of this and built Kelp to stop this kind of spam with a single LLM filter.

[Kelp @trykelp]

@Benleo We built Kelp to filter spam like this. 100x better than Gmail's spam filter. Just say "no emails in German" and they'll all be dispatched.

[Ben Leo @Benleo]

Gmail is basically unusable now… no spam protection whatsoever. I get about 30 of these emails a day. No idea what it is or where it’s from.

[Tyler Denk 🐝 @denk_tweets]

email has been dying since the 1990s, and it just died again

according to substack, gmail pixel updates have killed open rates and you should therefore download their app instead

some other notable deaths include:

> spam overload
> instant messaging
> newsletter fatigue
> myspace and facebook
> RSS and google reader
> x and instagram
> AI replacing everything
> slack and workplace chat
> mobile push notifications

here’s the reality (from someone not pushing propaganda to make you download an app):

> 4.7 billion users globally
> 376B+ emails sent daily
> email is an open protocol (no one owns it)
> there are no gatekeepers and no algorithm deciding your reach
> every major creator has an email list
> email isn't a platform, it's infrastructure
> delivers ~$36 in revenue for every $1 spent

email is the most powerful distribution channel on the internet - one of the only channels where you actually own the relationship with your audience

email isn't dying.. but your reach on someone else's app can disappear overnight

[Nikita Bier @nikitabier]

Prediction: In less than 90 days, all channels that we thought were safe from spam & automation will be so flooded that they will no longer be usable in any functional sense: iMessage, phone calls, Gmail.

And we will have no way to stop it.

[Andrew Hart @AndrewHart]

Why can gmail not detect spam emails?

- It has trillions of data points, of people marking emails as spam
- For each spam email, they see it landing in 10k's of user inboxes

Hasn't improved in 10+ years. There's just no competitor forcing them to do better.