Our mission is simple:
To help ambitious:
🔵Athletes
🔵Creatives
🔵Entrepreneurs
...get the nutrition they need to unlock their natural peak state every single day so they can achieve their dreams faster (and feel good while doing it).
Everything is labelled a superfood these days. Sea moss. Kale. Even chia seeds. Yet, the foods that ACTUALLY move the needle go under the radar. Bone marrow for calcium and collagen. Beef liver for mental performance. Beef hearts for Coq10. Colostrum for gut health and immunity.
See, we've always been against weird green powders that don’t seem to do anything. We’ve always only pushed for REAL food that gives you actionable results. So it was interesting to see @tryomni1 on the same mission.
They’ve managed to put a blend of real food into a single daily scoop - foods you don’t usually find in regular “superfood blends”. ACTUAL superfoods we’ve been obsessing about for years.
Grass-fed, regenerative, organic, wild-harvested. No fillers, no artificial colors, no added sugar.
Try some yourself at https://t.co/VmarFhTqLO 🟣
To explore more about their ingredients, check our link in bio (#179 Superfoods that actually deserve the title)
ELITE hydration staples:
Spring water
Mineral water
Filtered tap water
Coconut water
Orange juice
Raw honey
Bone broth
Fruits & veggies
Herbal tea
Coffee
Milk
Creatine is OVERHYPED
Your ancestors didn't obsess over "5g per day".
They just ate their fill of creatine-rich foods like beef, pork, herring, salmon + ate the WHOLE animal including cartilage and skin (you need glycine to produce creatine)—and called it a day!
Much of modern medicine and wellness is built on the idea of mimicking nature, isolating a compound, altering it, and selling it back at a premium. The problem is, once you change nature’s blueprint, the effects in the body change too.
folate > folic acid
progesterone > progestins
vitamin A > accutane
lanolin/tallow > petroleum based lotions
desiccated thyroid > levothyroxine
Our bodies recognize and use nature's compounds with precision. When we modify them to be patentable or marketable, there will always be unintended consequences.
“But electrolytes… aren’t they good!?”
YES, they are better than drinking tons of “empty” water.
But most electrolyte products are WAY overhyped and overrated. They are usually limited to 2-3 mineral ions (instead of the dozens of minerals & trace elements you need), plus are often loaded with artificial sweeteners.
Side note: we are putting our money where our mouth is and making insane upgrades to the electrolyte part of our formula. Can’t wait to reveal. Sign up to our waitlist (link in bio) for all updates.
Health Trends That Are:
Overrated
Gummies
Electrolyte powders
Endurance running
Black coffee & fasting
DAILY cold plunge
“Super” greens
Low-calorie eating
Drinking TONS of water
Mushroom coffee
Underrated
Fruit until noon
Isotonic Coffee
Community hot/cold
Whole food minerals
Workouts in nature
Functional strength training
Supporting your metabolism
Barefoot shoes
Pilates
This is what's WRONG with the supplements industry...
On the left is a pure organic freeze-dried bilberry powder. On the right is an organic so-called “fruit powder”, air or drum dried and cut with a bulking agent.
The pure powder tastes and smells wonderfully sweet and fresh. The powder on the right tastes bitter and smells like nothing.
And just imagine the difference in nutritional value...
Now here’s the kicker: both are specified and sold as Organic Bilberry (Vaccinium myrtillus L.) and would appear THE SAME on your supplement label.
The problem is that most brands either don't care or aren't even aware of this type of quality difference.
We started our company because someone had to care more.
You should be able to buy supplement products that closely mimic the optimal source of nutrition (top quality whole foods) and doesn't have phony ingredients. To have the option to pay a little more, but then actually get what you are paying for...
Thinking of taking probiotics? Read this before you waste your money.
Probiotic supplements is a $20B+ per year industry.
They are marketed as a cure-all for gut issues.
But here’s the problem:
Most probiotics are already DEAD before they reach your gut... 🧵
@Equinox 's most underutilized asset is a $21M opportunity.
This is a story about the psychology of upselling.
If you want to upsell customers, should it cost more or less than the base price?
Two examples:
1. Equinox costs $300 per month or $15 per visit if you go 5x/week. They upsell you with personal training and massages, priced at $150. 10x the base price.
2. @drink_AG1 costs $79/month. They sell Omega 3, priced at $35/month. 0.44x the base price.
My take?
An upsell needs to be less than the base price. Upsells should feel accessible, not unattainable.
Because at these upsell prices,
I'm signing up for a massage 1-2x per year and personal training, maybe never.
This means less incremental revenue and tenuous assumptions when prioritizing, budgeting, and forecasting.
AG1's Omega 3? Sure, I'll probably subscribe. Although, I prefer @tryomni1 these days.
What they said you need:
- nicotine pouches
- 14 cups of coffee
- energy drinks
- "greens" powders
- lab-made pills
- eat whatever
What you actually need:
- whole traditional foods
- nose-to-tail
- sunlight
- natural movement
- mineral water
- whole-food supplements
2 reasons you aren’t getting enough creatine from your diet:
1. Eating too little animal protein from creatine-rich sources like beef, pork, herring, salmon
2. Not eating the WHOLE animal, including cartilage & skin (you need enough glycine to produce creatine)