I've scaled 2 schools. Now, I help trade & vocational schools scale enrollments with proven out-of-the-box strategies. I hold a PhD (Public High School Diploma)
Well, now that we've zoomed by 10k followers... let me reintroduce myself.
I’m not a policy guy.
I’m a builder who learned the system by getting my hands dirty.
I’ve started businesses, made mistakes, burned time and money, and figured things out the hard way.
Somewhere along the way, I realized the biggest leverage point wasn’t another app or funnel.
It was helping people get skills that lead to real jobs.
Now I build and advise trade schools.
I work with workforce boards.
I help founders turn “training programs” into actual pipelines to employment.
Here’s the truth from inside the machine:
The trades aren’t dying.
They’re being ignored.
And while we argue about college ROI, every city is quietly short on the people who keep the lights on, water running, and systems working.
If you’re into skills over status and building things that actually matter, welcome.
Newsletter and services below.
https://t.co/MEfJnmjmMZ
Amazon cut 14,000 corporate jobs last year and cited AI as the reason.
McKinsey just laid off 200 people. Same reason.
Meanwhile the construction industry needs 500,000 workers right now and can’t find them.
AI is coming for those spreadsheets. It is not coming for the person running pipe, wiring the data center, or fixing the HVAC system in the building where the servers live.
62% of white-collar workers say they’d switch to a trade tomorrow if it meant better stability and pay. 
Most of them just don’t know where to start.
That’s the gap we need to fix.
Day 150 tagging @mikeroweworks and bringing awareness to the trades.
$150K drywall contractor in Phoenix or a
$65K business administration degree.
One can build a crew, land contracts, and scale into a multi-million-dollar company.
The other is hoping their annual raise beats inflation.
The craziest part about construction is how many businesses can be started with skill instead of massive startup capital.
Drywall. Painting. Framing. Concrete. Roofing.
A truck, tools, relationships, and hustle can still change someone’s entire financial future.
Meanwhile we’ve convinced people the only way to succeed is through a corporate job and a degree.
Day 149 tagging @mikeroweworks and bringing awareness to the trades.
$200K union pile driver in New York or a
$60K office manager with student loans.
Most people don’t even know what a pile driver is, which proves the point.
These are the people building foundations for bridges, skyscrapers, ports, and massive infrastructure projects. Without them, nothing gets built.
New York, Chicago, Seattle, and California infrastructure projects are paying huge wages because skilled construction labor is getting harder to find every year.
We created an economy where everyone wanted “easy” jobs.
Now the hard jobs pay more because almost nobody wants to do them.
That’s how markets work.
Who agrees?
Day 148 tagging @mikeroweworks and bringing awareness to the trades. 🛠️😎
$120K flooring contractor or a $55K psychology degree.
One installs floors for luxury homes, apartments, and commercial projects and can start a business with a truck and a crew.
The other is applying for jobs that require 3 years of experience for entry-level pay.
Go look at cities like Dallas, Scottsdale, Charlotte, and Boise right now.
Construction is everywhere.
Builders are backed up. Contractors are booked out. Skilled installers are charging premium prices because demand keeps rising.
America has plenty of people with opinions.
What we don’t have enough of are people with actual hands-on skills.
Day 147 tagging @mikeroweworks and bringing awareness to the trades.
$180K traveling construction manager or a
$70K MBA working hybrid.
One manages massive industrial and infrastructure projects across the country and gets paid for solving problems fast.
The other spends years trying to climb corporate ladders that keep getting flatter.
Construction managers in Texas, Arizona, Nevada, and North Carolina are making serious money because America is in a building boom again.
Factories. Semiconductor plants. Airports. Data centers.
The projects are getting bigger while the skilled labor pool gets smaller.
And nobody talks about how many construction leaders never even finished a traditional 4-year degree.
Experience became their degree.
Day 146 tagging @mikeroweworks and bringing awareness to the trades.
Graduation time is here and people say we’re in a recession.
No recession when we’re throwing TP around like this 😂
Who did this when they were younger or now?
NDT Level III consultants earn $150 to $400 per hour. Annual earnings exceeding $200,000 are common.
Non-Destructive Testing. The specialty that inspects things without breaking them welds, aircraft frames, pressure vessels, pipelines using ultrasound, radiography, magnetic particle, and eddy current methods.
Level I starts at $45,000 to $65,000. Level II hits $65,000 to $90,000. Level III with multiple method certifications clears six figures. The consultant who goes independent writes their own number.
ASNT certification is the credential. No degree required to start. The people who stack certifications and go out on their own are making money most people with advanced degrees don’t see.
Day 133 tagging @mikeroweworks and bringing awareness to the trades daily.
$140K commercial roofer in Florida or
$58K HR degree.
One works hurricanes, storm restoration, and massive commercial projects where demand never slows down.
The other spends their day scheduling interviews and onboarding paperwork.
Cities like Miami, Orlando, Houston, and Atlanta have roofing companies doing millions because weather creates endless demand.
Storm season alone can change someone’s entire income year.
Meanwhile college grads are fighting over jobs with hundreds of applicants because everyone followed the exact same path.
Nobody wants to hear this part:
A shortage plus a real-world skill is one of the fastest ways to make money in America right now.
Day 145 tagging @mikeroweworks and bringing awareness to the trades.
Even if I never connect with Mike this has been a fun exercise. 😎🛠️
$160K concrete superintendent in Nashville or
$65K college grad managing social media posts.
One oversees million-dollar construction projects with hundreds of workers and tight deadlines.
The other argues about engagement metrics in meetings.
Massive growth cities like Nashville, Dallas, Austin, Phoenix, and Tampa are desperate for experienced construction leaders because the amount of building happening is insane right now.
Apartments. Warehouses. Data centers. Hospitals. Schools.
Someone has to actually build all of it.
The funny part is nobody in high school talks about becoming a superintendent even though many of them out-earn people with master’s degrees.
Day 144 tagging @mikeroweworks and bringing awareness to the trades.
$200K traveling pipefitter.
$65K communications degree.
One works shutdowns, industrial plants, and energy projects around the country and stacks overtime like crazy.
The other is applying for jobs with 800 applicants.
Pipefitters in places like Louisiana, Texas, North Dakota, and Pennsylvania are making serious money because refineries, manufacturing plants, and energy projects never stop needing labor.
Nobody in high school talks about these careers even though some of these guys are making more than engineers.
Now companies are throwing money at skilled construction labor while colleges keep raising tuition every year.
The market always tells the truth eventually.
Day 143 tagging @mikeroweworks and bringing awareness to the trades 😎🛠️