AI made it easy to build iOS apps.
But that created a new problem:
Everyone can ship now.
So the winners won’t be the people who only know how to build.
The winners will know:
- ASO
- pricing
- screenshots
- retention
- localization
- app review
- distribution
Code is no longer the moat.
everyone shipping apps in the "vibecoding era" should see this:
apps launched in 2025+ make up just 3% of all subscription revenue
apps launched before 2020 still take 69%
building fast isn't the moat. distribution + age is.