Yusaku Takeda

Professor @giesbusiness @UofIllinois | Org Adaptation& Evolution | Values & Ideology| @HarvardHBS PhD | @wes_alumni |Judo |

[Harvard Business Review @HarvardBiz]

A study of 5,355 U.S. firms over 20 years found both opportunities and risks for companies that embrace pro-American sentiment—and even for those that try to stay on the sidelines. https://t.co/Dwaz4Ry8zz

[Yusaku Takeda @tukasuy]

In this new HBR article, my co-author Yilang Feng and I trace the historical evolution of firms’ promotion of “Made in USA.”

We document that the label did not simply become more popular over the past two decades. Its meaning shifted—from patriotic pride toward a more moralized and politically charged form of nationalism.

We discuss what this means for businesses: the opportunities it creates, the risks it exposes, and how managers can navigate them.

#BuyAmericanMovement #OrganizationalNationalism #NationalisminBusiness

[Harvard Business Review @HarvardBiz]

U.S. firms increasingly operate in a marketplace where “Made in USA” is no longer a neutral provenance claim but a charged political signal.

A new study analyzing 5,355 companies over twenty years found that pro-America marketing has increasingly shifted from pride-based patriotism to grievance-fueled, us‑versus‑them nationalism.

While this can create upsides—new customers, loyalty, pricing power—it also exposes companies to narrative capture, boycotts, and legal scrutiny.

To avoid risk, leaders must align operations and symbolism, set clear guardrails, and proactively manage meaning drift before others define their loyalties. https://t.co/Hptt02yIBS

[Harvard Business Review @HarvardBiz]

U.S. firms increasingly operate in a marketplace where “Made in USA” is no longer a neutral provenance claim but a charged political signal.

A new study analyzing 5,355 companies over twenty years found that pro-America marketing has increasingly shifted from pride-based patriotism to grievance-fueled, us‑versus‑them nationalism.

While this can create upsides—new customers, loyalty, pricing power—it also exposes companies to narrative capture, boycotts, and legal scrutiny.

To avoid risk, leaders must align operations and symbolism, set clear guardrails, and proactively manage meaning drift before others define their loyalties. https://t.co/Hptt02yIBS

[Yusaku Takeda @tukasuy]

Our PDW is happening tomorrow. Come join us!

18893: Corporate Nationalism in a Deglobalizing World: Research Agenda, Data, and Methodology https://t.co/geYqHlYqYC #AOM2025

[Yusaku Takeda @tukasuy]

How is rising nationalism changing business? And what is the role of the firm in shaping this new era?

https://t.co/cYs91cUViB

Join our expert panel at #AOM2025 to discuss.

🗓️ July 25, 11:30 AM 📍 Danish Architectural Center (DAC), a top Copenhagen attraction!

#InternationalBusiness #Strategy #OMT

[Hidenori Tanaka @Hidenori8Tanaka]

The lesson I’ve learned over the past seven years working on the Science of AI is this:
(1) We can never fully understand how AI works.
(2) But with a scientific mindset, we can always understand more.
This perspective has fundamentally transformed how I see myself and others, finally bringing a sense of calm to my mind.

[Yusaku Takeda @tukasuy]

Such a fun community of scholars... Thanks @RohinBorpujari for organizing this every year!

[Rohin Borpujari @RohinBorpujari]

Full house at today's @AOMConnect PDW on Developing Theory from History! Thanks a ton to all the participants and the wonderful panelists (@roy_suddaby, @aversapaolo, @historiandan, Andrew Nelson and Natalya Vinokurova) for such an engaging session.
@AOM_OMT @AOM_TIM @mh_aom

[Yusaku Takeda @tukasuy]

Our contexts include incumbent firms, entrepreneurship, international business, non-market strategies, etc., concerning various manifestations of nationalism. Our methods are diverse, such as NLP, machine learning, causal inferences, and historical methods and more! It’ll be fun.

[Yusaku Takeda @tukasuy]

We have a fun symposium at the next AOM! Join us in the timely and vital conversations about nationalism and organizational research!

FYI, it might overlap with your parties/receptions, so mark your calendars now...

@LoriYue @asschea
@AOMConnect @AOM_OMT @AOM_STR

[Yusaku Takeda @tukasuy]

@koro485 ホンダがいいよー

[Yusaku Takeda @tukasuy]

@Hinokey42 Get some food man

[Yusaku Takeda @tukasuy]

An opportunity for doctoral students to get connected to your fav scholars and learn about their (some quite unique) “behind the scene” author experiences. You may also cultivate awesome horizontal connections with your peers that will be your assets for the rest of your career.

[ASQ Blog @ASQblog]

📣 Calling all grad students!

Want to connect with authors published in ASQ? Interested in building your professional network?

Join the ASQ Blog as a student interviewer! 🎙️

Sign up here 👉 https://t.co/uPqp8SdcIn

[Yusaku Takeda @tukasuy]

@AliciaDeSantola @Strategic_Mgmt Congrats!

[Yusaku Takeda @tukasuy]

Feel free to reach out to me or any other faculty for any inquiries & questions about the position & school!

[Yusaku Takeda @tukasuy]

We’re hiring! The Organizational Behavior and Business Law group @giesbusiness @UofIllinois seeks to fill an open-rank, tenure-track position in the area of Macro- or Meso-OB. We’re super fun and egalitarian group of scholars passionate about research that matters. Plz apply!

[Yusaku Takeda @tukasuy]

https://t.co/tGEBWPjiu1

[Gies Business @giesbusiness]

Gies Business professor Yusaku Takeda has been selected as a Faculty Fellow of the Illinois Leadership® Center. He will examine how organizational values and espoused social ideals affect strategic management processes and outcomes.

Congrats, Professor Takeda!
@tukasuy

[Yusaku Takeda @tukasuy]

@TaliaRinger And this is because the reason you do this is not to actually make $ but to screen out free riders & other exploitative folks. This approach will at least make them think twice about the implications of what it means to ask for expert consultations.

[Yusaku Takeda @tukasuy]

@TaliaRinger The idea is to let them decide what is appropriate.