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Cff

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@AndrewBolis YouTube

[Mario Joos @MarioJoos]

If you’re wondering how long your YouTube intros need to be, follow the 8-15-25 rule and you’ll be fine.

Here’s how it works.

When you’re writing your YouTube intros, it’s important that you’re not making them longer than a viewer wants them to be. This means that you’re going to give the viewer just enough information so that they can get into the video, but not so much that they have to spend 10% of the time listening to you introduce the content.

Let’s first talk about the 4 big components of a great YouTube intro.

1. Confirmation: this is a statement you make that confirms the interest of the viewer.
2. Context: this is any information that the viewer may need or want to understand the content.
3. Goal: this allows the viewer to understand what each scene aims to achieve.
4. Tone: this allows the viewer to understand if this is the type of channel/creator they want to watch.

I’ve written a lot about these 4 components, you can always check out the other posts if you’re interested.

Now, the 8-15-25 rule.

The numbers refer to timings. 8 seconds. 15 seconds. 25 seconds.

An 8-second intro is the shortest possible intro that still feels natural to the viewer. You often opt for this kind of intro when the concept already speaks for itself and any context isn’t necessarily needed early on. This is where you typically do a quick confirmation by restating the title, and you set a goal. Then... straight into the content. The benefit of this intro is that it’s hella efficient. The downside? It can feel a little jarring and unnatural because of its efficiency.

A 15-second intro tends to be the middle ground. You’re able to confirm the idea, set a goal, and add a little bit of context such as information about the structure of the video, or establish an overarching rule or limitation (like 24 hours). I personally like this intro the most because it feels natural but doesn’t force the viewer to listen to too much information, which they tend to forget.

A 25-second intro is the type of intro you’d go for when there’s a lot that you want to cover. You may want to highlight the structure of the content so that the viewer has an idea of that. You may want to include teaser clips to set a tone and tease high-value content. In storytelling content, you may have 2 lines of backstory. The good thing about this intro is that it still feels very natural, it doesn’t feel rushed, and you create a strong backbone for the video. However, the downside is that 25 seconds already sits on the long side. But 25 seconds is that nice sweet spot.

25+ seconds. Unfortunately, I cannot recommend writing intros that are longer than 25 seconds, unless the intro itself is very entertaining by itself, the viewer already gets some value, or you’re 100% sure that the type of viewer watching this content is okay with longer intros (sometimes podcasts can get away with this).

Does this mean I’ve never created an intro beyond 25 seconds? No. There are exceptions, but the 8-15-25 rule is a great rule of thumb, and every time I go over, I ask myself: Is everything I’m adding here absolutely necessary, and is there no way that I can establish some of this information later?

By the way, time yourself doing your intro and you’ll quickly notice how accurate these time frames are for efficient intros.

Disclaimer: this rule mainly works for warm openings, not so much for cold openings. There are different rules of thumb for those.

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@Sitara_AI7 AUTHOR

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[CZ 🔶 BNB @cz_binance]

Today, I stepped down as CEO of Binance. Admittedly, it was not easy to let go emotionally. But I know it is the right thing to do. I made mistakes, and I must take responsibility. This is best for our community, for Binance, and for myself.

Binance is no longer a baby. It is time for me to let it walk and run. I know Binance will continue to grow and excel with the deep bench it has.

I’m pleased to announce that @_RichardTeng, our now former Global Head of Regional Markets, has been named the new CEO of Binance today.

Richard is a highly qualified leader and, with over three decades of financial services and regulatory experience, he will navigate the company through its next period of growth. He will ensure Binance delivers on our next phase of security, transparency, compliance, and growth.

Prior to joining Binance, Richard was CEO of the Financial Services Regulatory Authority at Abu Dhabi Global Market (ADGM); Chief Regulatory Officer of the Singapore Exchange (SGX); and Director of Corporate Finance in the Monetary Authority of Singapore.

With Richard and the entire team, I’m confident that the best days for @Binance and the crypto industry lay ahead.

As a shareholder and former CEO with historical knowledge of our company, I will remain available to the team to consult as needed, consistent with the framework set out in our U.S. agency resolutions.

What’s next for me?

I will take a break first. I have not had a single day of real (phone off) break for the last 6 and half years.

After that, my current thinking is I will probably do some passive investing, being a minority token/shareholder in startups in areas of blockchain/Web3/DeFi, AI and biotech. I am happy that I will finally have more time to spend looking at DeFi.

I can’t see myself being a CEO driving a startup again. I am content being an one-shot (lucky) entrepreneur. Should there be listeners, I may be open to being a coach/mentor to a small number of upcoming entrepreneurs, privately. If for nothing else, I can at least tell them what not to do.

On that note, I am proud to point out that in our resolutions with the U.S. agencies they:

- do not allege that Binance misappropriated any user funds, and
- do not allege that Binance engaged in any market manipulation.

Funds are SAFU!

With that, I look forward to seeing the new leadership take the reins. Please join me in congratulating Richard on his well-deserved promotion.

Onwards!

CZ

[Tomasz Łakomy @tlakomy]

How tech debt is born:

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@EledraNguyen 💎🖖🏻🖖🏻

[Long Nguyen @EledraNguyen]

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3. Stake on Aurascan or Farm on @HaloTradeZone or buy an NFT from @SeekHYPEHQ
4. Comment your Aura wallet below
5. Like and Retweet.

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