tunvall

Product Leader @ Amazon (AWS). Background in Cognitive Neuroscience. Writing @ Overcorrected.

[tunvall @tunvall]

I'm a Product Leader @ Amazon (AWS), with a background in psychology & cognitive neuroscience.

I’ve spent a decade combining those worlds to build software used by millions.

But I see a lot of noise. Vanity metrics. Feature factories.

I started The B2B Signal to fix that. 🧵👇

[tunvall @tunvall]

In 1990, a Stanford study asked "Tappers" to tap a song for "Listeners" to guess.

Prediction: 50% success. Reality: 2.5%.

Tappers hear the melody. Listeners just hear noise.

This "Curse of Knowledge" is ruining your customer interviews.

The fix: https://t.co/gpFcUOPF36

[tunvall @tunvall]

If you want to decode the noise and build software that earns its place in the budget:

Follow me @tunvall for insights.

Join the newsletter (it’s free): https://t.co/65OmnOcCz6

Let’s build the signal. 📡

[tunvall @tunvall]

I'm a Product Leader @ Amazon (AWS), with a background in psychology & cognitive neuroscience.

I’ve spent a decade combining those worlds to build software used by millions.

But I see a lot of noise. Vanity metrics. Feature factories.

I started The B2B Signal to fix that. 🧵👇

[tunvall @tunvall]

I write about 3 things:

1/ The Psychology: Why your brain (and your customer's brain) tricks you.

2/ The Frameworks: The mechanisms we use at Amazon to kill bad ideas before they become code.

3/ The Metrics: How to measure "Outcomes" instead of just "Shipping."