Over the past few weeks we've moved hard on traffic and account governance: suspending a batch of accounts coordinating manipulation, and stripping injected fake views out of settlement.
Here's why this matters to you:
Every campaign's reward pool is fixed — every dollar taken by manufactured numbers is a dollar taken from a real creator. After this cleanup, the same pool re-divided by real contribution: every creator with clean data saw rewards rise ~5–7% automatically, and genuinely strong posts rose over 15%. You didn't have to do a thing.
If your post was flooded by a third party, you're covered too: we strip the injected padding, not your earnings. Your real views and real engagement count in full.
Brands keep investing here for one reason: the numbers can be trusted. Defending that is how we defend every real creator's long-term income.
Full breakdown 👇
https://t.co/x95tRG8zIM
“hits are made by betting on top-tier creators” is something we used to believe, too.
We reviewed the past quarter: 14 campaigns and 571 paid posts (counted by valid impressions, i.e., the billable number that actually shows up on the invoice). the first thing we saw was this: the top 10% highest-volume posts consumed half of all valid impressions. miss the hit posts, and you’re basically missing half of the delivery.
then we pulled out 33 hit posts and broke them down by the creators’ track records.
veterans are genuinely strong. after four or five posts, they can usually produce one hit. 45% of the hits came from them. but 42% came from complete newcomers with zero prior track record before the placement. you can’t pick these people from any public data. if you build your creator list based only on résumés and past performance, then those 40% of hits were never going to be yours.
so now we build lists in two buckets: the veteran bucket uses scorecards to secure the baseline, and the newcomer bucket uses volume to buy hits.
if you want to see what your campaign would look like if we rebuilt the list with this approach, send over your list. we’ll generate a version for you, then put the two side by side for comparison.
“hits are made by betting on top-tier creators” is something we used to believe, too.
We reviewed the past quarter: 14 campaigns and 571 paid posts (counted by valid impressions, i.e., the billable number that actually shows up on the invoice). the first thing we saw was this: the top 10% highest-volume posts consumed half of all valid impressions. miss the hit posts, and you’re basically missing half of the delivery.
then we pulled out 33 hit posts and broke them down by the creators’ track records.
veterans are genuinely strong. after four or five posts, they can usually produce one hit. 45% of the hits came from them. but 42% came from complete newcomers with zero prior track record before the placement. you can’t pick these people from any public data. if you build your creator list based only on résumés and past performance, then those 40% of hits were never going to be yours.
so now we build lists in two buckets: the veteran bucket uses scorecards to secure the baseline, and the newcomer bucket uses volume to buy hits.
if you want to see what your campaign would look like if we rebuilt the list with this approach, send over your list. we’ll generate a version for you, then put the two side by side for comparison.
Over the past few weeks we've moved hard on traffic and account governance: suspending a batch of accounts coordinating manipulation, and stripping injected fake views out of settlement.
Here's why this matters to you:
Every campaign's reward pool is fixed — every dollar taken by manufactured numbers is a dollar taken from a real creator. After this cleanup, the same pool re-divided by real contribution: every creator with clean data saw rewards rise ~5–7% automatically, and genuinely strong posts rose over 15%. You didn't have to do a thing.
If your post was flooded by a third party, you're covered too: we strip the injected padding, not your earnings. Your real views and real engagement count in full.
Brands keep investing here for one reason: the numbers can be trusted. Defending that is how we defend every real creator's long-term income.
Full breakdown 👇
https://t.co/x95tRG8zIM
@sam_crasy Will let you in once we start taking web3 campaigns but before that our influencers pool is way too unbalanced and have to put some on hold. But no worries as waitlist doesn't mean you are suspended or banned
Over the past few weeks we've moved hard on traffic and account governance: suspending a batch of accounts coordinating manipulation, and stripping injected fake views out of settlement.
Here's why this matters to you:
Every campaign's reward pool is fixed — every dollar taken by manufactured numbers is a dollar taken from a real creator. After this cleanup, the same pool re-divided by real contribution: every creator with clean data saw rewards rise ~5–7% automatically, and genuinely strong posts rose over 15%. You didn't have to do a thing.
If your post was flooded by a third party, you're covered too: we strip the injected padding, not your earnings. Your real views and real engagement count in full.
Brands keep investing here for one reason: the numbers can be trusted. Defending that is how we defend every real creator's long-term income.
Full breakdown 👇
https://t.co/x95tRG8zIM
"What if someone else flooded my post?"
Just report it — no need to delete anything. Settlement strips only the injected portion; your real views and engagement count in full, and you won't be penalized. Questions about your numbers? Contact support and we'll verify together.