Most people optimize for keywords. The ones who win optimize for search intent.
Same keyword, completely different pages:
→ "best CRM" = comparison listicle
→ "CRM software" = product page
→ "what is a CRM" = educational blog
Match the format to the intent. Rankings follow.
The biggest problem: our blog post "Which Personal AI Assistant Should You Choose" has 374,433 impressions… but only 0.1% CTR.
That's 374K people seeing us in search — and almost none clicking.
The fix? We're rewriting the title tag + meta description immediately.