Twofivesix

A strategic consultancy that helps brands engage in the world of video games.

[Twofivesix @twofivesix]

The word “metaverse” is seemingly everywhere right now, and it doesn’t look like it’s going anywhere anytime soon. But, what even is the metaverse anyway? And more importantly — why should you care?

We’ve got the answers you need: https://t.co/XkX9Pb7elR

[Twofivesix @twofivesix]

TikTok is a great platform for marketers to engage with gaming audiences in more creative ways.

Gaming fandoms are a loyal market that many brands know they should be marketing to but don't know what strategy is best. We've got you covered:
https://t.co/0bEsmKKbxE

[Twofivesix @twofivesix]

We're discussing ways that our relationship with games might change as vaccination rates increase. How will your playing change as quarantine lifts?

[Twofivesix @twofivesix]

Our staff's looking for multiplayer games that are easy to get into for our daily gametime. We've been playing a lot of Minecraft, Jackbox, and Deep Rock Galactic. Any suggestions?

[Twofivesix @twofivesix]

We're working hard on content for our site. What sort of questions do you have about marketing to gamers?

[Twofivesix @twofivesix]

"Gaming’s massive reach is nothing new, and for years video game revenues have dwarfed even film and TV earnings. The difference now, @jaminwarren said, is that today 'there definitely are more common touchpoints even for people who don’t play games.'"
https://t.co/JwndmvjhaF

[Twofivesix @twofivesix]

No one should be surprised, but half of Americans turned to gaming during the lockdown.

https://t.co/Mw6mmeEJC7

[Twofivesix @twofivesix]

Senior content strategist @claytonpurdom started 2021 by quitting every game he hadn't finished in 2020. New year, new backlog!

[Twofivesix @twofivesix]

It's rare to see people say "stop giving me money," but popular streamer @pokimanelol did just that. She's placed a donation cap for her fans, acknowledging she makes more than enough from other sources.
https://t.co/H1r1fZnjwK

[Twofivesix @twofivesix]

From our jr. audience strategist Lyn: "Winning my first crown in @FallGuysGame while my coworkers cheered me on is probably the high point in my gaming career. Now if only I can get Diluc in @GenshinImpact..."

[Twofivesix @twofivesix]

There's not just one venue for live music so there isn't just one venue for live music in gaming. While Fortnite has had some high profile executions with @bts_bighit and others, @Roblox's move from "kid's game" to "youth platform" should be on your radar. https://t.co/uauE9MDjSc

[Twofivesix @twofivesix]

We love this program from @NianticLabs makers of @PokemonGoApp to help local businesses recover. Niantic has already created meaningful partnerships for retail and the pro-social angle here is a great addition. https://t.co/kIVh3EfEWw

[Twofivesix @twofivesix]

Keep an eye out for more international hits coming out of China. It's a good reminder that what's popular varies from region to region!

https://t.co/1CC1Zar7Rp

[Twofivesix @twofivesix]

Our senior content strategist @claytonpurdom is excited to see @NoMansSky continue to fulfill its potential -- but we're talking about how its original marketing could've made this years-long saga clearer. https://t.co/V42wDD2iqK

[Twofivesix @twofivesix]

Our senior content strategist @claytonpurdom has forsaken all new games for Final Fantasy XIV. It had to happen at some point.

[Twofivesix @twofivesix]

Top streamer @pokimanelol has been experimenting with "Vtubing" with a virtual avatar. It's a great way to mix up the look and feel as well give video game streamers some distance between their on- and off-camera lives. https://t.co/iEObxPr9XW

[Twofivesix @twofivesix]

We often think of esports as something big and flashy, but there's so much activity at the amateur and collegiate level. https://t.co/I6gFR3RkxF

[Twofivesix @twofivesix]

With so many channels to choose from, it can be hard for marketers to figure out which one is right for them. We've got a guide for you. https://t.co/G2xS8rm1ES

[Twofivesix @twofivesix]

We're wondering if @animalcrossing will become the next political battleground. As we spend more time indoors, looking to places for digital engagement and community is a must.

https://t.co/9Uzxopuzcu

[Twofivesix @twofivesix]

Great opportunity for brands involved in the creative economy like @Adobe to engage with creators in @animalcrossing. Presets aren't just the province of Instagram influencers. https://t.co/gvO5uJE0GZ