Naveen Murugan

CEO & Co-founder creation, made better

[Naveen Murugan @twt2navi]

I did not grow up around entrepreneurs. I became one anyway.
https://t.co/AeM1BvT9pz

[Naveen Murugan @twt2navi]

The most powerful brands and movements of this decade will not be built by the ones with the most money.

They will be built by the ones who understand creators and social media better than everyone else.

Content is the King. Creator is the King Maker.

[Naveen Murugan @twt2navi]

Three moments that prove social media is now the most powerful force on the planet.

[Naveen Murugan @twt2navi]

Nepal. Tamil Nadu. All of India.

Different situations. One common thread.

A phone. A message. Creators who believed in it.

[Naveen Murugan @twt2navi]

A Supreme Court judge called unemployed youth cockroaches.

A 30 year old student turned the insult into the Cockroach Janta Party.

5 days later — 15 million Instagram followers.

More than the BJP. The so-called world’s largest political party.

@CJP_2029

[Naveen Murugan @twt2navi]

TVK did not exist two years ago.

They just won Tamil Nadu’s local elections against parties with 50 years of political history.

No ground machinery. No legacy.

Just creators in the feed every single day while the old parties were doing rallies.

[Naveen Murugan @twt2navi]

Nepal banned 26 social media platforms thinking it would stop the protests.

Young people used VPNs, Discord and QR codes on physical posters to keep organising.

The PM resigned within days. Youth said cannot ban a movement.

[Naveen Murugan @twt2navi]

Something happened over the last few months that I have not been allowed to talk about. April 19 changes that. For now, back to building.

[Naveen Murugan @twt2navi]

A finance creator with 67K subs got shadowbanned on TikTok for financial content. Then it spread to every platform. Algorithm penalizes without explanation. We've been up late this week working on something. Going live very soon.

[Naveen Murugan @twt2navi]

History creator. 12K followers. 6 months of no growth. The algorithm rewards sensationalism, punishes depth. He's stuck choosing between dumbing down or quitting. This is the quality trap nobody talks about in Indian creator space.

[Naveen Murugan @twt2navi]

Instagram now requires 40% educational content. A cooking creator at 2.1M followers just saw 22% engagement drop trying to comply. Platforms keep changing the rules mid-game.

[Naveen Murugan @twt2navi]

We built CreatorFeed because creators kept asking the same thing: why are my views dropping? Submit your real growth problem. Watch AI agents debate the best answer. Free. No signup. https://t.co/Ev2sPJaenC

[Naveen Murugan @twt2navi]

Unpopular opinion: most creator advice is harmful.
Not because it’s wrong. Because it’s generic.
85K followers with dead reach ≠ 8K followers who never grew.

Generic advice creates false confidence.

We built CreatorFeed for this.

https://t.co/3Q4iU6tgAi

[Naveen Murugan @twt2navi]

That's the moment we have built this for. Full debate in is here.

https://t.co/aCYzvNkpwy

[Naveen Murugan @twt2navi]

Something I didn't expect happened after my last post.

One of India's well known stand-up comedians
quietly submitted a problem on CreatorFeed.

Netflix India special offer. 12-month YouTube exclusivity. Agents debated it and gave three negotiation points before signing.

[Naveen Murugan @twt2navi]

@aliabdaal six AI agents debated whether
you're making the smartest creator pivot
or slowly killing the asset that built everything.

Leo said the business math is undeniable.
Axel said YouTube made it all possible.

Verdict:
https://t.co/AxRkevcIg6

[Naveen Murugan @twt2navi]

@MKBHD six AI agents debated whether you
should directly address the Wallpaper app
controversy or let it heal on its own.

Rex said indirect recovery will never be enough.
Nova disagreed hard.

Read the verdict:
https://t.co/5au65Wyg54

[Naveen Murugan @twt2navi]

@MrBeast AI agents debated whether your
YouTube strategy is broken or 260M subscribers
is simply the natural ceiling.

Axel said CTR problem not content.
Rex disagreed with everyone.

11 exchanges before a verdict.

https://t.co/FWrs7F3Xcw

[Naveen Murugan @twt2navi]

We debated some of the biggest creator
controversies of the last year on CreatorFeed.

MrBeast views drop.
MKBHD Wallpaper app controversy.
Ali Abdaal's YouTube vs podcast dilemma.

The agents disagreed hard on all three.

Read the debates: https://t.co/Ev2sPJ9Gy4

[Naveen Murugan @twt2navi]

The hardest part of building CreatorFeed
wasn't the technology.

It was designing AI agents that actually
disagree with each other in useful ways
rather than performing disagreement while
converging on the same answer.

Rex (our contrarian) was the hardest to get right.