Typography

For those who delight in fonts, lust for lettering, and care obsessively about what language looks like.

[Typography @typography]

Good typography, in a way, becomes invisible. Its purpose is to edify and elevate the message being communicated.

[Typography @typography]

[Linked] How not to butcher a font in 4 easy steps, by @kristaradoeva on @Fontsmith blog: https://t.co/qP0HQpYkYO

[Typography @typography]

The role of typography is style and clarity. Good typography makes all the difference.

[Typography @typography]

Choose a typeface based on three things: functional ability, stylistic fluency, and the ability to play well with others.

[Typography @typography]

Typography is an active response to content and context. More than decoration, typography reaches to the core of what is being communicated.

[Typography @typography]

A typographer must become a passionate lover of language. “What language looks like” is shaped indelibly by what that language is.

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Typography is a response to the specific context: What is the message? Who is it for? What is the intent? Actively answer those questions.

[Typography @typography]

Don’t just love fonts, love them for what they enable you to do. Love the elegant utility for which they were created.

[Typography @typography]

@braddessington Absolutely. Attention to detail changes everything. You have to see the micro details and the larger picture, together.

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Embrace constraints, for that is where true craftsmanship lies.

[Typography @typography]

Used well, ligatures edify typography, creating a sense of flow and sophistication. Misused, they can be awkward & unsightly. Be obsessive.

[Typography @typography]

Genius in type-setting is found in subtle details. The trick is to care obsessively so that the reader doesn’t have to.

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Type must yield back to the underlying purpose of typography: to communicate information in written form with clarity and successful intent.

[Typography @typography]

Typography gives language a body with which to move and breathe; a way to convey specific meaning.

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Why do you believe typography is important?

#typographymatters

[Typography @typography]

Seth Godin on the web and typography: http://t.co/LiwjqR1

[Typography @typography]

Why you should care about typography: http://t.co/Jh3fd3J

[Typography @typography]

How to avoid apostrophe atrocities: http://j.mp/b9XozJ (via @ucllc)

[Typography @typography]

“Space in typography is like time in music”
—Robert Bringhurst

[Typography @typography]

Typography, as with so many things, always comes back to context.