When prototyping, always try wackier/quirkier stuff first. The deeper you get into a project, the more conservative it tends to get. Stranger ideas are more at home earlier in the process.
The Radio New Zealand App, a project I was part of at Alphero, is up for a Webby award!
If you have the app & like it you should go & vote :) (if not you should download it). Vote here: https://t.co/lIKbpmYEB4 #Webbys