Nobody talks about this, but trading cards are one of the largest hobby markets on the planet.
Pokémon alone has outsold every video game franchise in history — by card revenue. Sports cards never lost their audience. They just never got a great digital home.
That changes today.
@Trovexyz lets you rip sports and TCG packs from your phone. Not browse. Not bid. Rip. The most addictive moment in the hobby, rebuilt for your screen.
We've backed a lot of founders. The ones who win in consumer are almost never the ones who "identified the opportunity." They're the ones who couldn't imagine doing anything else.
@mkatz0630 is that founder. 2x @EniacVC-backed. A collector long before he was a builder. He didn't study this market — he grew up in it. That's not a detail. That's the whole thesis.
The best consumer companies aren't built by people chasing TAM. They're built by people who are a little obsessed.
Mike is a little obsessed. And Trove is live today at @Trovexyz.