Hot Take: Creative Strategy is cooked
Hear me out before you skin me alive...
Creative Strategy still works.
Ads still work and will always continue to work.
But if youre just starting out, id put my energy somewhere else…
Because the "you need creative volume" narrative is getting pushed like crazy
which lead to tons of people with zero direct response skills jumping in just copying each other
All that volume means the market saturates faster than usual
(less trust, higher cpms and cpcs)
So what happens when paid gets more expensive?
People lean harder on ORGANIC
My theory is that Organic Distribution in 2027 will be bigger than ever.
organic is magical in the way it builds trust and loyalty
Look at Hormozi. Hes been all in on organic volume for a while now.
More businesses will want to do that play
So if youre a beginner, learn how to make killer organic:
- Ghostwriting - Emails / Newsletters
- Content Strategy & Repurposing
- Storytelling
- Creative Direction
Thats my theory at least…
Agree or disagree? Let me know why (be nice please)
Cheers :)
It’s a bit crazy to think that you need to register a US company just to accept international card payments as a developer in Africa
That’s one of the things we set out to change when we started building Bachs
Where you’re from shouldn’t determine whether you can sell to the world!
With Bachs you can accept international card payments from 135+ currencies without a US company or USD bank account and get settled in Naira, 20+ other fiat currencies or Stablecoins!
If you’ve ever struggled to access Stripe, Polar, Lemon Squeezy or Dodo Payments because of where you’re based, give @bachs_hq a try
Build from anywhere. Get paid globally.
Get started: https://t.co/ddJCql0idP
Someone just donated ₦100,000 to Judith's surgery campaign.
I honestly don't know what to say except thank you.💙
To the person who gave: you've just reminded Judith that she isn't fighting this battle alone.
And to everyone seeing this:
This is how we get her there.
One person gives ₦100k.
Another gives ₦10k.
Someone else gives ₦2k.
Someone who can't give shares the post.
Small acts. Big impact.
Judith needs ₦12 million for her surgery, and we're taking it one step at a time.
If you can donate, please do:
🔗 https://t.co/2qLU3Eu7I1
If you can't, please repost this.
Your repost could be the one that puts Judith's story in front of someone who can change everything.
Let's keep going. 🙏🏾💙
Thanks Victory🙌. Just to clarify so others have context. Bachs NGN fees are cheaper than PayStack if you product price is more than #2,500.
So our fees are 1.5% capped at 2,000. We only have a minimum charge of #100, which isn’t favorable for a #200 product.
So what we did was instead of charge extra #100 like PayStack does, we just do a minimum fee of #100. So it favors 98% of people, since their product pricing is usually more than #2,500. And hence we save them money on fees compared to PayStack…
So if you check the image below, for that same #10,000 transaction, @bachs_hq charges #150 instead of #250 on PayStack
We've made our roadmap public.
See what we're building, what's currently in progress, what's already shipped, and what comes next.
You can also suggest features and upvote the ones you want us to prioritise.
Help shape what we ship next.
[Link in comments⬇️]
Welcome to our new home on X.💜
Bachs helps you accept payments globally, manage subscriptions, and send payouts, so you can spend less time worrying about payments and more time building.
Keep shipping. We'll handle the money.