@CamPepperr To what extent do you think the semantic inflation of the term “content creator” has diluted its original meaning? It seems that the designation once implied a degree of authorship, craftsmanship, or substantive creative labour, whereas contemporary platform economies increasingly apply it to almost any form of digital output, regardless of originality, production value, or intellectual contribution. Do you think this reflects a genuine democratisation of media production, or a broader erosion of the standards by which creative work is distinguished? Thanks.