Umer Daraz Khan

Your daily dose of AI. I break down the latest tools, agents, and automations so you can use them today.

[Umer Daraz Khan @umerdarazkha]

TikTok's comment section is now a content format: polls with up to 5 options, 60 second voice comments, 9 image photo replies.

1.7 billion comments a day. Brands that only post and leave are missing half the platform.

#TikTok #TikTokTips

[Umer Daraz Khan @umerdarazkha]

TikTok added Seedance 2.0 video generation to its creator toolkit.

AI video inside the app you post from. The gap between idea and posted video just got a lot smaller.

#TikTok #AIVideo

[Umer Daraz Khan @umerdarazkha]

Measure engagement rate, not views.

Instagram's own head said it. A post 500 people loved beats a post 50,000 people scrolled past.

#Instagram #SocialMediaTips

[Umer Daraz Khan @umerdarazkha]

YouTube is using AI to help channel managers filter comments.

Comment moderation was always the job nobody wanted. Good use of AI.

#YouTube #CommunityManagement

[Umer Daraz Khan @umerdarazkha]

YouTube will start labeling AI generated videos automatically.

The era of "nobody will know it's AI" is over on every major platform. Make AI content good, not hidden.

#YouTube #AI

[Umer Daraz Khan @umerdarazkha]

Instagram is renaming its "AI creator" label to "AI generated profile."

Clearer labels are good. The brands that disclose early won't have to explain later.

#Instagram #AI

[Umer Daraz Khan @umerdarazkha]

I've worked on SEO that hit 5.74 million organic clicks in a year.

My take today: before you publish anything new, fix the pages already sitting on page two. Cheapest growth there is.

#SEO #ContentMarketing

[Umer Daraz Khan @umerdarazkha]

Instagram's Edits app can now create carousels, with audio you can change after posting and slides you can reorder after the post is live.

Editable carousels after publishing. That's a big deal for anyone who's ever spotted a typo at 2 am.

#Instagram #InstagramTips

[Umer Daraz Khan @umerdarazkha]

Instagram is testing a Reels first feed on iOS.

If your brand still treats Reels as optional, the app is about to make that decision for you.

#Instagram #Reels

[Umer Daraz Khan @umerdarazkha]

Check out my latest article: Your Followers Matter Again: How User Controlled Feeds Change Social Media Strategy in 2026 https://t.co/bUDjf1KwDO via @LinkedIn

[Umer Daraz Khan @umerdarazkha]

Amazon blocks AI shopping agents.

Walmart just built them a front door: an MCP server, plus a profile for every agent with spending caps and approvals.

What it means for your brand before Black Friday 👇

#AIAgents #Walmart https://t.co/eCct7VDScq

[Umer Daraz Khan @umerdarazkha]

LinkedIn wants to host thousands of gated, creator led events a year.

The platform that was "just for job hunting" is building an events business on top of creators.

#LinkedIn #Marketing

[Umer Daraz Khan @umerdarazkha]

The best prompt I use every week:

"Before you answer, list the questions you'd need answered to do this well."

Half the time, the questions are more useful than the answer.

#AI #PromptEngineering

[Umer Daraz Khan @umerdarazkha]

LinkedIn is testing pre roll ads that share revenue with creators, and pinned comments are coming back.

LinkedIn is quietly turning into a creator platform. Most B2B brands haven't noticed.

#LinkedIn #ContentCreator

[Umer Daraz Khan @umerdarazkha]

LinkedIn launched Advice Sessions: verified Premium members in the US can offer free or paid 1:1 consults from their profile.

LinkedIn just became a booking page. Creators with real expertise should pay attention.

#LinkedIn #CreatorEconomy

[Umer Daraz Khan @umerdarazkha]

Mistral says Large 4 weights ship by the end of October.

If that happens, Europe gets a frontier class open model before most US labs open theirs.

#MistralAI #OpenSourceAI

[Umer Daraz Khan @umerdarazkha]

In 2023 we asked AI questions.
In 2024 we gave it tools.
In 2025 it started doing tasks.
In 2026 it works while we sleep.

What's 2027?

#AI #FutureOfWork

[Umer Daraz Khan @umerdarazkha]

The World Bank says "small AI" could transform developing countries.

Cheap, fast models matter more to most of the world than the most powerful ones.

#AI #SmallAI

[Umer Daraz Khan @umerdarazkha]

Sam Altman's World is expanding identity verification to AI agents, banks, and Zoom calls.

When agents act for us, proving who is behind them becomes infrastructure.

#AIAgents #AI

[Umer Daraz Khan @umerdarazkha]

Anthropic is asking Claude users to voluntarily share voice conversations for training.

Voluntary is the right default. Would you opt in?

#ClaudeAI #Privacy