.@umi_is__ is Billboard’s R&B Rookie of the Month for September ✨
At 26, UMI has spent nearly a decade carving her path, from early SoundCloud drops and her 2018 breakout “Remember Me,” to her 2022 debut 'Forest in the City' and collaborations with BTS’ V and Joyce Wrice. Now, she’s entering a new chapter with her genre-bending sophomore project 'People Stories,' blending folk, reggae, Japanese lyrics, and even country touches into a body of work rooted in healing and human connection.
With 'People Stories,' UMI wants to prove that soulful music doesn’t need to be neatly explained or boxed in to resonate globally: “You can’t truthfully sell a soulful thing like music,” she tells Billboard.
Read the full conversation with our September Rookie of the Month: https://t.co/s16z4pEVw9
OHHH PEOPLE STORY VINYL + CD!!!! preorder available now on website + link
you’ve been asking me for years & finally the time has come <3 limited supply so get em early 🤍🩷🤍
https://t.co/J1bolTcLrr
🎉💜 We can't forget that today is also V's birthday! Let's not miss the chance to wish him a very happy birthday! Thank you for sharing your incredible talent with us, V. #HappyBirthdayV#WhereverURAnniversary#UMIxV