Unai Sanchez

Indie dev building in public! B2C mainly |

[Unai Sanchez @unaisanlan]

Hey X 👋

I’m Unai Sanchez, a solo founder building B2C SaaS products and mobile apps in public. Ex-Game dev studio founder.

I’ll share everything: ideas, revenue, failures, learnings…

If you like honest journeys follow along! 🚀
#BuildInPublic #SaaS #software

[Unai Sanchez @unaisanlan]

In 2026, the winners are not the smartest.

They’re the fastest learners and executors.

[Unai Sanchez @unaisanlan]

Every successful indie hacker did this:

→ shipped before feeling ready

[Unai Sanchez @unaisanlan]

The best time to start was 5 years ago.

The second best time is before your next scroll.

[Unai Sanchez @unaisanlan]

AI won’t replace founders.

It will replace slow founders.

[Unai Sanchez @unaisanlan]

Most SaaS fail because nobody knows they exist.

Not because they’re bad.

[Unai Sanchez @unaisanlan]

If you can explain your product in 1 sentence, you’re ahead of 90% of founders.

[Unai Sanchez @unaisanlan]

The real meta:

Build → Share → Repeat

[Unai Sanchez @unaisanlan]

You don’t need motivation.

You need a system that forces you to ship.

[Unai Sanchez @unaisanlan]

Everyone wants passive income.

Nobody wants to build active systems first.

[Unai Sanchez @unaisanlan]

Want to win in AI?

Do what others won’t:

→ stay consistent for 6 months

[Unai Sanchez @unaisanlan]

Your first product doesn’t need users.

It needs feedback.

[Unai Sanchez @unaisanlan]

AI makes average people dangerous.

And dangerous people unstoppable.

[Unai Sanchez @unaisanlan]

@AIAdsApps Video

[Unai Sanchez @unaisanlan]

Building in public is cringe…

Until it works.

[Unai Sanchez @unaisanlan]

Instead of asking:
“Is this idea good?”

Ask:
“Can I ship this in 48h?”

[Unai Sanchez @unaisanlan]

The best AI skill isn’t prompting.

It’s knowing what to build.

[Unai Sanchez @unaisanlan]

You’re one good distribution channel away from changing your life.

[Unai Sanchez @unaisanlan]

99% of indie hackers are stuck in “learning mode”

The other 1% are printing money shipping ugly MVPs.

[Unai Sanchez @unaisanlan]

AI didn’t kill coding.

It killed excuses.

[Unai Sanchez @unaisanlan]

“I’ll launch when it’s ready”

“I’ll never launch”