Under After

Under After is a creative studio based in New York, focused on brand identity, strategy, communications, and design for early-stage businesses.

[Mark Forscher @garbnzgh]

Updated the @underafter homepage to add an info section *above* the main content ✨

[Under After @underafter]

New /lab page just added to the Nurture site:

[The Brand Identity @TweetsByTBI]

Under After designed the identity for scientific infrastructure company @NurtureBio. A generative app splits a photograph into blocks and averages the colour of a random number of them.

Explore the full case study below ↓

[Mark Forscher @garbnzgh]

I joined Nurture's founders to answer thoughtful questions about creating Nurture's visual identity and design language, plus the art of building authentic brands in the era of AI. https://t.co/DVfeSq1Y0O

[Mark Forscher @garbnzgh]

See the full case study → https://t.co/5FCzsf6oy6

[Mark Forscher @garbnzgh]

If nature is encoded in the genome, nurture is encoded in the epigenome. The genome tells you what life is made of. The epigenome decides how it adapts.

[Mark Forscher @garbnzgh]

New brand work ✨ Nurture an epigenomics infrastructure company.

I worked with founders Chuck Frazier and Savannah Dearden from strategy through launch: positioning, messaging, visual identity, a generative imagery system, the website, and a brand trailer.

[Mark Forscher @garbnzgh]

One thing that differentiates @underafter as a creative practice is that the work with founders goes much deeper than just visual identity / design.

Here's an interview I did with the founders of Nurture about what they're building and why: https://t.co/0OnwKwaPvV

[Mark Forscher @garbnzgh]

Excited to share a preview of some new brand work for @NurtureBio, an epigenomics infrastructure company. Here's a teaser video I created to support the launch.

[The Brand Identity @TweetsByTBI]

Under After has rebranded Reasoning Project, an AI-era founder network, around a hand-drawn ‘R’ set against a refined serif wordmark.

Explore the full case study below ↓

[Under After @underafter]

https://t.co/hYTxSeEP5s

[Under After @underafter]

New: naming, brand identity, and website for Numbers, a strategic partner for onchain wealth management.

[Mark Forscher @garbnzgh]

Oh and I updated the @underafter site last week. Lots more case studies to publish! But I'm happy with how it's shaping up.

[Mark Forscher @garbnzgh]

@underafter Mobile view

[Mark Forscher @garbnzgh]

@underafter More info here: https://t.co/irwrWujqk8

[Mark Forscher @garbnzgh]

New brand + web work for Reasoning Project:

[Mark Forscher @garbnzgh]

Absolute best way to end the week @underafter - client feedback on round 01 of a new visual identity:

[Mark Forscher @garbnzgh]

On this 4/20, a look back at the brand redesign I led @underafter for the NYC Cannabis Parade & Rally in 2019.🌴

The 40-year-old brand needed to transition from its activist grassroots to a more professional identity that reflected the emerging legal cannabis industry.

[Under After @underafter]

@brandarchivexyz https://t.co/rOS89R9qFJ

[Mark Forscher @garbnzgh]

experimenting with replacing the timeline on my personal site with something more like a topology, navigating by theme instead of date