Under After

Under After is a creative studio based in New York, focused on brand identity, strategy, communications, and design for early-stage businesses.

[The Brand Identity @TweetsByTBI]

Under After has rebranded Reasoning Project, an AI-era founder network, around a hand-drawn ‘R’ set against a refined serif wordmark.

Explore the full case study below ↓

[Under After @underafter]

https://t.co/hYTxSeEP5s

[Under After @underafter]

New: naming, brand identity, and website for Numbers, a strategic partner for onchain wealth management.

[🌎 @garbnzgh]

Oh and I updated the @underafter site last week. Lots more case studies to publish! But I'm happy with how it's shaping up.

[🌎 @garbnzgh]

@underafter Mobile view

[🌎 @garbnzgh]

@underafter More info here: https://t.co/irwrWujqk8

[🌎 @garbnzgh]

New brand + web work for Reasoning Project:

[🌎 @garbnzgh]

Absolute best way to end the week @underafter - client feedback on round 01 of a new visual identity:

[🌎 @garbnzgh]

On this 4/20, a look back at the brand redesign I led @underafter for the NYC Cannabis Parade & Rally in 2019.🌴

The 40-year-old brand needed to transition from its activist grassroots to a more professional identity that reflected the emerging legal cannabis industry.

[Under After @underafter]

@brandarchivexyz https://t.co/rOS89R9qFJ

[🌎 @garbnzgh]

experimenting with replacing the timeline on my personal site with something more like a topology, navigating by theme instead of date

[🌎 @garbnzgh]

If you're using Claude Code across multiple projects, your skills and agents are probably scattered everywhere.

The same commit command is copied into 5 repos. Same review workflow slowly drifting apart in each one.

I built a single repo that consolidates all of it organized by domain, not by project. A daily sync script scans every project for new skills/agents, auto-sorts them by keyword matching, scrubs credentials, and opens a PR.

One source of truth. New things flow in automatically. ./install.sh to deploy everything to a new machine.

[🌎 @garbnzgh]

A video I made in 2023 with Midjourney x After Effects for @_lostwaves https://t.co/CkWsmSyyNX

[🌎 @garbnzgh]

2/ More info here https://t.co/wXaBooeW0C

[🌎 @garbnzgh]

Just published a new case study on the making of @mrx_lc, @liquid_col's favorite newscatter.

One of the things I loved most about running a small marketing team for Liquid Collective (Aug '22 – Nov '24) was shipping brand projects like this with @web3content.

1/

[Under After @underafter]

Brand identity for NORS: the Node Operator Risk Standard (2024) https://t.co/8LkBCIFuoi

[🌎 @garbnzgh]

Brand identity, teaser trailer, + v0 site for @dustytechnology ~ a new audio software brand launching in 2026

[🌎 @garbnzgh]

More info on the process and build here https://t.co/0Q4zaxB0ZU

[🌎 @garbnzgh]

New work: https://t.co/5yRTlC6Vbx
Tip: view on desktop to get the whole audio experience

[🌎 @garbnzgh]

Naming and brand identity for Arwen (2019)
@underafter