Underbelly

Digital product design and branding agency.

[Underbelly @underbelly]

A thoughtful B2B website redesign delivers up to 265% ROI in 10 months.

Your website isn't your digital brochure. It's your best salesperson.

If it's not converting, it's not working.

[Underbelly @underbelly]

4 design galleries worth bookmarking:

🎯 https://t.co/kP89K9WFeP - 3D icons & assets
📱 https://t.co/wJVtq6JOvz - app UI reference
🔘 https://t.co/eTPsiZSw4z - CTAs that convert
🦶 https://t.co/ze1EHRR4OT - just footers

Save for when you're stuck on a specific element.

[Underbelly @underbelly]

Love this move from The Guardian. Pulled a 40-year-old ad out of the vault and made it feel more relevant than ever. Sometimes the smartest creative isn't new - it's knowing what still hits.

https://t.co/bYglmXcw0w

[Underbelly @underbelly]

"The goal of AI systems is not to remove you from your business. It's to remove the repetitive tasks from your life."

- @KinseySoderberg at #SMMW

Not replacement. Removal. Big difference.

[Underbelly @underbelly]

A strong brand isn’t just a logo and a color palette. It’s a reflex. When something unexpected happens, the brands with real systems respond fast, sound right, and turn chaos into equity. The ones without them panic-post a press release.

[Underbelly @underbelly]

When your client hits 1 GWh in a day and doubles their record in a week… you just smile. Congrats @ElectronX. ⚡

[Underbelly @underbelly]

AI without soul is dead. Start with your brand.
— Molly Mahoney at #SMMW

[Underbelly @underbelly]

The problem isn’t AI. It’s publishing something your own team wouldn’t put on a fridge. Good creative process has always been about taste, QA, and knowing when to hit delete. The tools changed. The bar didn’t.

[Underbelly @underbelly]

AI can give you endless options. Design principles help you choose the right one. That’s why clear thinking, strong taste, and real creative conviction matter more now—not less.

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Brand systems don’t live in pristine mockups. They live in rushed decks, weird crops, bad signage, tiny mobile screens, and all the other real-world mess. If your brand only works in perfect conditions, it’s not a system yet.

[Underbelly @underbelly]

"Nobody stole your idea. You just took too long." — Nils Leonard at OFFF 2026. This applies to every brand sitting on a rebrand, a campaign, or a website redesign. Indecision isn't caution. It's how you lose.

[Underbelly @underbelly]

AI made content cheaper. It also made everyone sound identical. If your brand reads like it was written by the same robot as your competitor's, that's not a strategy problem. That's a creative one.

[Underbelly @underbelly]

Overheard at the studio: “remember when I said what smells so good? I realized it was me!”

[Underbelly @underbelly]

A lot of brands are chasing more content when what they really need is more character. Griffin’s new campaign works because it is specific, weird in the right way, and impossible to confuse with anyone else.

https://t.co/QXS0IWuXMA

[Underbelly @underbelly]

Hey designers, Underbelly is hiring!

We’re looking for a Senior Designer to join our team in beautiful Salt Lake City.

From website design, to branding and illustration, this role will join projects from concept to launch.

Check out details and apply at https://t.co/YJJoUzjROG

[Underbelly @underbelly]

Some brand work we did alongside Day One, improving and unifying the clean brand of the original journaling app.

Check them out at https://t.co/0LYuBgn01W, and check out the case study on our website!

#branddesign #branding #creativeagency #graphicdesigner #graphicdesign #logo

[Underbelly @underbelly]

A throwback to some brand work we did alongside our friends at Day One!

Check them out at https://t.co/0LYuBgnxRu, and check out the case study at https://t.co/1blG7WNdNh!

#ThrowbackThursday #throwback #branding #branddesign #creativeprocess #design #designagency

[Underbelly @underbelly]

Heartbroken, devastated, don’t know how to recover from such a betrayal…

#agencylife #creativehumor #boss #creativeprocess #graphicdesigner #branding #rude

[Underbelly @underbelly]

Forget the old approach to protecting data, Skyhigh Security is among the first to recognize the cloud's potential to protecting data. ⁠This project was a blast to work on, we were so excited to lend them a hand! For a glimpse into the process, check out our website!

[Underbelly @underbelly]

Happy Holidays from the Underbelly team + friends! Wishing everyone a great holiday season!