✰

[✰ @undg1002]

ᴀ ᴅᴜᴏ sᴛᴀɴ? ɴᴏᴛ ᴀɴʏᴍᴏʀᴇ. ᴊᴜsᴛ ᴀ 💯ᴊʟ sᴏʟᴏ sᴛᴀɴ ɴᴏᴡ.

[Anton @Anchan_gt]

Letting this out before hitting the pillow,
Just FYI @fnfent_official if you’re gonna hide 🌟 and make him as a sidekick in the promotional songs for this CB ,Good luck then , just because you’ll feed us in side tracks we’ll be zipping our Fckn mouth ,but No, because that 2 is a different thing

[Kie @kvsnowhite]

HAHAHHAHA lawrd kahit huwag mo na po payamanin si fnf si jl nlng po pls. mas deserve nya po

[💕𝒮ℴ𝓅𝒽𝒾ℯ💕 @soireeposh]

As global fans we may not control every Korean metric but we can still help grow JL's individual brand 🌟 Engage and share JL-focused official contents. Like, comment, and repost official video/shorts/reels/articles featuring JL. If you speak Korean help introduce JL to Korean audiences through natural comments and discussions. Let's keep making JL visible, discoverable and impossible to ignore ❤️‍🔥

[JL Golden Rookie @JLgoldenrookie]

When they did their live last night, I felt like my bias wasn’t in the mood, maybe he’s tired due to comeback and concert preparations, or maybe he’s in the zone of their first anniversary. He’s an empath, he’s maybe feeling everything all at once since their debut +++

[𝒄𝒆𝒚 ✧｡*☆ @gracewithjl]

can we appreciate 🌟 letter without weaponizing it against other people? Please respect him as well.

[Ash Riah (REST) @rica35928]

"AHOF appears to be the card"

Funny.

You want global recognition?Your international members alone is already your advantage,you have the bridge, bat ayaw mo tumawid?

You can't chase global recognition while sidelining the part of what makes your group global in the first place

[M. E @meinfinity23]

That is what happens when you dont listen to consumers

🙃

Most especially, paying customers

😆😆😆😆😆

[Sassymey (🌟JL BIAS🌟) 🌶️ @sarleene91]

Di mahihirapan Ang company kung Ang fandom may tiwala sa company. Kaso puro disappointments binibigay ng company. Pano mabibigay Ang full support?

[𝗙𝗨𝗪𝗔 @fuwaiie]

250702

워

#AHOF #아홉
#JL #제이엘

[titaEyli @titaEyli]

“F&F’s boy group 'AHOF' builds a fandom, but monetization question marks remain”

I wonder why

[✰ @undg1002]

Ang saya naman. Nalulugi na c kalbo 😂

[AHOF NEWS @ahofnews]

[📰] Kim Changsoo Entertainment venture faces a high wall: F&F’s boy group 'AHOF' builds a fandom, but monetization question marks remain.

Kim Chang-soo, CEO of F&F, is facing a steep barrier in the entertainment business, a sector he has been nurturing as a growth engine outside of fashion. F&F’s entertainment subsidiary, F&F Entertainment, is expanding its footprint into a comprehensive entertainment company.

It has consecutively debuted the girl group 'UNIS' and the boy group 'AHOF,' alongside building an actor management lineup. However, despite AHOF achieving meaningful fandom metrics, the financial strain persists. Analysts suggest that converting an expanded artist lineup into actual profit still has a long way to go.

According to a comprehensive look at F&F Entertainment's situation on the 2nd, the current entertainment business is being restructured primarily around its idol ventures, specifically centering on AHOF and UNIS. AHOF is set to release its third mini-album on the 8th. This marks a new release about eight months after dropping their second mini-album in November last year. UNIS will also launch Japanese activities by releasing their first Japanese mini-album on the 31st. While their scope of activity is widening, it is difficult to say that F&F Entertainment has secured a definitive stream of revenue.

The entertainment industry is structured in a way that takes time to monetize after an artist's debut. Expenses for album production, music videos, choreography, styling, content creation, global promotions, fan meetings, and staff operations occur repeatedly. Therefore, even if a fandom is established, it is difficult to guarantee profitability based on album sales alone. In fact, industry insiders commonly note that companies must endure at least two to three years of losses before turning a profit in the entertainment sector.

F&F Entertainment has also recorded continuous losses since its establishment in 2023. The operating losses stood at 7.3 billion KRW in 2023, 14.1 billion KRW in 2024, 8.7 billion KRW in 2025, and 1.3 billion KRW in the first quarter of 2026. As of the first quarter of 2026, its total equity is -26.5 billion KRW, leaving the company in a state of complete capital impairment.

An official from F&F Entertainment explained, "We are expecting a turnaround in the first half of next year. Since our spending volume is not as massive compared to major entertainment agencies, we believe turning a profit in the first half of next year is highly achievable. "The difference in operational models between the fashion and entertainment sectors is cited as the reason F&F is struggling in the entertainment industry.

CEO Kim Chang-soo has historically grown F&F by acquiring established external brands and combining them with product planning, distribution networks, and marketing capabilities. Representative examples include F&F's flagship brands, MLB and Discovery. Conversely, the entertainment business requires discovering new artists from scratch to build music, content, and a fandom together. It is a completely different formula for success compared to the core business that CEO Kim has always operated.

In the entertainment sector, once an artist's fandom grows sufficiently large, there is room to expand the business into collaborative products, advertisements, and global marketing tied to F&F’s fashion brands. However, for this vision to materialize, the artists must first secure mass public recognition and fandom purchasing power.

In this regard, AHOF appears to be the card that F&F Entertainment is currently pinning its highest hopes on.

🔗 https://t.co/VkIGbNYdsU

#AHOF #아홉 @AHOF_official

[✧･ﾟ: ✧･ﾟ: JL GASPAR’s Muse :･ﾟ✧:･ﾟ✧ @DeijiliJL6751]

Well, we can reconsider, but only if JL is just as important to his fellow members too, right? It goes both ways. It's hard if he's the only one thinking that way while the others don't seem to feel the same. And to all the solo fans out there, don't act like your hands are clean

[Kie @kvsnowhite]

251025 | JL's KARAOKE SESSION (weverse post)

"Weak"- SWV (Michael Pangilinan version) short cover by JL Gaspar

*his voice can literally make us weak

#JL #제이엘
#AHOF_JL #아홉_제이엘

[Av✿☆*Ი𐑼⋆ @Yeupence28]

Happy 1st anniversary AHOF as a member, JL! 🫶

I've been following you for a year now. It's almost going to be 2 years since the UL era. I saw how u achieved your dream of becoming a Kpop idol. Taking a risk in a foreign country isn't easy especially when u don't know anyone ++

[𝑀𝑎𝑛𝑖⭑ @maniimaniia]

Happy 1st debut anniversary to my brightest star, JL!

One year down and you’ve already shown how talented and passionate you are in your craft. Please keep doing what you love and continue chasing your dreams. You have a way of touching hearts and leaving a lasting glow in everyone who sees you. Keep soaring high! You’re meant for amazing things. The world is brighter with you in it! 💫

#JL #제이엘 #AHOF_JL

[✰ @undg1002]

RT @AhofJLUniv3rse: 𝙃𝙖𝙥𝙥𝙮 1𝙨𝙩 𝘼𝙣𝙣𝙞𝙫𝙚𝙧𝙨𝙖𝙧𝙮 𝙖𝙨 𝙖𝙣 𝘼𝙃𝙊𝙁 𝙢𝙚𝙢𝙗𝙚𝙧, 𝙅𝙇!

From all of us at AJLU Family, congratulations on reaching this beautifu…

[αɓɓყ➶ @Bby_byeol]

HPPY 1ST DEBUT ANNIVERSARY MYLUVS.✨

[𝒜💚ྀི @0421_o6]

新しい経験をたくさんさせてくれたのも、忘れてた感情を思い出させてくれたのも全部JLなんだよ〜

出会えて本当に良かったしKPOPのアイドルとしてデビューしてくれてありがとう

2年目もさらに活躍の場が広がってアイドルとしての人生を謳歌して欲しいな⭐️𓂃꙳⋆
1周年おめでとう！！

[JL VOTING PROJECT TEAM (REST) @JLVPTeam]

After months of non-stop campaigns, JLVPT is taking a rest.

Thank you for standing with us and for JL. Every milestone was possible because of YOU.❤️

[HexastarJL @hexastarjl_vt]

📢 Reminder, Starflares/Byeolbitdan and JL Stans!

The pink boxes will reset tomorrow, July 1, at 8AM PHT / 9AM KST. Any unopened pink boxes will disappear. Make sure to open all your boxes before the reset so nothing goes to waste! ⏰

Save your pink energy! 🩷

#AHOF_JL #제이엘