When you're a kidnapped scientist and the villain is screaming at you to finish the invention. Incredibly stressful and annoying. "I'm doing it!" Selfish.
If I was a singer I'd call myself Lent then when the announcer asked the crowd to give it up for me they wouldn't know whether to cheer or not cheer for a month or so and Lent would be laughing himself sick at the audience's existential crisis.