🚨 @unopleb - Twitter Profile

Cal AI has been acquired by MyFitnessPal 🚨 Henry and I started Cal AI as 17-year old high school students with one mission: make calorie tracking easier with AI. In just 18 months, we’ve helped millions of people lose millions of pounds. And we broke $50m in ARR along the way. We are at an incredible inflection point in history where ANYBODY can build a product that can improve lives and make millions. As founders, we get a lot of praise. The truth is that this would not have been possible without our incredible 30+ person team. We are so proud of what this team has accomplished, and are thankful to everyone that has been instrumental in Cal AI’s development and success. Cal AI will continue as a separate app from MyFitnessPal. The combined team will share resources to continue helping people achieve their fitness goals!

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🚨 @unopleb

5 months ago

@Tech_Rose1 N8N

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🚨 @unopleb

5 months ago

@jordan_ross_8F Stack

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🚨 @unopleb

5 months ago

@oliverwhudson 2026

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unopleb retweeted

Ayman Al-Abdullah 🧱

@aymanalabdul

5 months ago

Everyone’s wrong about what a CEO actually does It’s just 5 things: • Hire/Fire (80% of the job) • Pick one direction, say no to everything else • Build systems so you’re not needed • Keep stretching your psychology • Don’t run out of money (most imp) Miss one = game over: 1. Hire/Fire (80% of the job) This is the real work The CEO’s main job is recruiting & pruning Every wrong hire costs 6-12 months Most CEOs delegate hiring too early - then wonder why their culture drifts You’re not just hiring talent. You’re hiring standards And you’re firing when those standards slip When I joined AppSumo, I spent months personally interviewing every key role Because the first 150 hires determine the next thousand You can’t build a great company with “okay” people 2. Pick one direction, say no to everything else You can have two steakhouses side by side One goes ultra-premium, organic farm-to-table The other goes rustic, peanuts on the ground Both can win. But only if they pick ONE direction A foggy vision = your team feels misaligned, confused And constantly comes to you for approval If you want your team to row in the same direction, get crystal clear on where you're going Your job is to eliminate confusion, not add options 3. Build systems so you're not needed If your company can’t run without you, you don’t own a business - you own a job The mark of a real CEO isn’t how much they do It’s how little they have to do for the company to run flawlessly The goal is systemized decision-making Replace yourself in every function - through people, processes, or automation. At AppSumo, once we hit $10M, my obsession became removing myself from every daily decision That’s when we actually started scaling Your job is to design a machine that makes decisions without you 4. Keep stretching your psychology The company can’t outgrow your mindset If you keep operating from your “$1M brain,” you’ll sabotage your $10M business Every new stage of growth requires a psychological upgrade: From operator → leader, from firefighter → architect When I was running an $80M business, I worked fewer hours than when we were at $8M Most CEOs stay stuck because they keep doing what used to work - instead of evolving who they are Remember: What got you here won't get you there 5. Don't run out of money (most important) Most CEOs think they understand cash because they can read a P&L But a P&L is a snapshot of what happened 2-3 weeks ago Companies operate so fast that one week can change everything It's like flying a plane with last week's radar I've seen e-commerce companies go bankrupt during record sales Example: You have a record-breaking $4m Black Friday with $2m profit You celebrate, give out bonuses, raise salaries, & hire more staff for $1m But end of the year, your bank account is at -$1m Because, in the meantime, you bought $2m in inventory (not on P&L) P&L ≠ cash balance. Look, if you're overwhelmed as CEO, you're doing it wrong The CEO should be the laziest person in the company Lazy like a lion, only hunting when it matters Because what got you to $1M will kill you at $10M And what got you to $10M will bury you at $100M The ones who make it are the ones willing to burn their old playbook

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unopleb retweeted

Cherene @ChereneAubert

6 months ago

I polled marketers and they were wrong. The poll: “I turned off all marketing levers one-by-one and observed their impact on customer acquisition. Which of these levers do you think drove the most impact on growth?” Take the poll and read the thread for the explanation:

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