Upkeep Media

We grow property management websites with advanced online marketing strategies.

SEO, website development, reputation management, content marketing & more.

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Their secret weapon for growth? Mom. For the past two and a half years, Amy Shannon has been the business development manager helping drive growth for the company. Her advantage isn't just sales experience. It's the passion behind what she does. As Greg and Steven Shannon joked,

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His mother's obsession with cleanliness shaped how he runs his property management company. Tal Kramer grew up in a home where small details mattered. Even something as simple as leaving wrinkles in the couch cushions would get noticed. That attention to detail became part of

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More doors don't always mean a better property management business. Tal Kramer has never focused on building the biggest company. His focus has always been on maximizing revenue per door. That mindset has helped Avalon Property Management generate more than $6,700 in annual

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The secret to shortening your learning curve. The four stages of learning: Unconsciously incompetent — You don't know what you don't know. Consciously incompetent — You know you don't know. Consciously competent — You know it, but you have to think about it. Unconsciously

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The fastest way to grow your property management company might be finding the right mentor. Looking back, Nate Tew says he would have invested more time building relationships with people who had already achieved what he was working toward. Trying to figure everything out on

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The hardest part of creating content is getting started. You know you should create content, but you keep putting it off. Sitting in front of a camera and talking to yourself feels awkward at first. Your first videos probably won't be your best, and that's completely normal. The

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Creating content consistently can be one of the hardest parts of growing a business. Nate Tew from Keyrenter shared that his team is far from perfect with content, but the biggest lesson has been to keep showing up and improving along the way. Everyone starts somewhere. Early

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Trying to scale past 200 doors? After working with more than 90 property management companies through Keyrenter, Nate Tew has seen the same mistakes come up again and again. Owners wait too long to hire. They hold on to too many responsibilities. They spend too much time

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Should you focus on growth or operations? Looking back, Mark Ainley says he would've spent more time on marketing and sales. Like many property management owners, he often got pulled back into operations to solve day-to-day issues. But over time, he realized something important:

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When should you hire a BDM? Based on what Stephen Fox has seen working with hundreds of property management companies, the answer is usually later than most people think. In the early stages, the owner is often the best salesperson. Once your business has consistent lead flow

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A BDM without leads is set up to fail. Mark Ainley believes one of the biggest mistakes property management companies make is expecting a new BDM to generate all of their own opportunities. Building referral relationships and earning trust takes time—often years. Most BDMs won't

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You can grow a property management company without marketing… until you can’t. Mark Ainley grew his company to hundreds of doors largely through referrals and word of mouth. But eventually, he realized they had built a large business without a real process for growth. Once they

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Words matter. Especially when talking about pricing. John Scribante avoids using the word "fee" because it often creates a negative perception. Fees feel like an extra charge clients want to avoid. Instead, his team focuses on talking about services—leasing services, maintenance

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More departments don't always create a better client experience. As John Scribante's company grew, it became more departmentalized—and accountability started to disappear. Today, each property manager has full ownership of their portfolio. Nothing goes to an owner or vendor

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Growth can make your business less profitable. John Scribante says his highest profit per door came when he was running the business on his own. As the company grew and became more departmentalized, it started operating more like an assembly line. That made it easier for

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People don't stay at a company just because of the paycheck. Courtney Rosen believes the best way to retain great team members is to give them what many other employers don't. Ownership over their time. A respectful workplace. And a leader who has their back. She makes one thing

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If you’re not measuring efficiency, you’re just managing hours. Courtney Rosen’s goal is to build a completely KPI-driven property management company. Instead of tracking how long someone is working, she wants to measure the things that actually move the business forward: How

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More software doesn't always mean more efficiency. Courtney Rosen takes a different approach: AppFolio maxing. Instead of adding more and more tools to the business, she focuses on maximizing AppFolio and using it as the company’s one source of truth. Her goal? Reduce the number

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The morning routine of a property manager. Chris Bright starts his day at 5 a.m. Workout. Walk the dog. Read for 30 minutes. He spends that time staying on top of industry trends, business news, and lessons from other companies' successes and mistakes. Before

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Done is the new perfect. Brock Bolduc shares a lesson that applies to almost every entrepreneur: stop waiting for everything to be perfect before you start. In property management, perfectionism is common. We want every process, system, and detail dialed in before launch, but