Upptic

60+ games launched, 500M+ installs, $450M+ revenue generated
🚀 User Acquisition
🎨 Marketing Creative
📈 Growth Analytics
♟️ Go-to-Market Strategy

[Upptic @upptic]

$60 billion. That's what Americans spent on games in 2025.

And more than half of it came from in-game purchases!

[Upptic @upptic]

$60 billion. That's what Americans spent on games in 2025.

And more than half of it came from in-game purchases!

[Upptic @upptic]

Creative will make or break your user acquisition.

[Upptic @upptic]

Full breakdown in our Mobile UA Growth Guide
https://t.co/FXNCOLSVh9

[Upptic @upptic]

Your performance data is in 4 places.

Your team is making decisions from 1.

MMPs. Ad networks. App stores. BI warehouses.

Each one tells a different story.

Unify the data or you'll be running blind.

[Upptic @upptic]

Join us on the 12th of June for The Roundtables by @DeconFun!

RSVP to attend ​a full-day event for senior product and marketing leaders in gaming and apps.

The sharpest industry leaders in each city for a day of curated talks, moderated roundtables, and peer-level conversations on the topics that matter most in 2026.

[Upptic @upptic]

Check out ours - https://t.co/vDlqNAXgiU

[Upptic @upptic]

The 5 features you need in a marketing analytics toolkit:

- Tracks spend and budget pacing
- Turns cohort analysis into buying targets
- Unifies and enriches your marketing data
- Forecasts cohorts before the data fully matures
- Reports performance at every useful level of detail

[Upptic @upptic]

RSVP: https://t.co/Q3Y4uniYTx

[Upptic @upptic]

Join us on the 12th of June for The Roundtables by @DeconFun!

RSVP to attend ​a full-day event for senior product and marketing leaders in gaming and apps.

The sharpest industry leaders in each city for a day of curated talks, moderated roundtables, and peer-level conversations on the topics that matter most in 2026.

[Upptic @upptic]

Stop building what already exists → https://t.co/vDlqNAXgiU

[Upptic @upptic]

Most game studios are quietly burning $1M building marketing analytics that already exist.

Custom data lakes. Engineers. Visualization tools. Network connectors that break every other week.

But don't worry, we've built the whole thing so you don't have to!

[Upptic @upptic]

Two ways to double your UA ROI:

1) Spend twice as much.
2) Double your store page conversion rate.

App store conversion rate is the multiplier on all upstream user acquisition spend.

[Upptic @upptic]

https://t.co/yPjeWTLrL6

[Upptic @upptic]

Your marketing data is not marketing intelligence.

The difference comes down to three models:
Forecast model
Privacy model
Buying model

Learn how we transform raw marketing data into marketing intelligence 👇

[Upptic @upptic]

We broke down the full channel mix framework: https://t.co/FXNCOLSVh9

[Upptic @upptic]

You're burning UA budget on at least one paid channel that doesn't fit your game.

Mobile UA inventory breaks into 5 categories and each one is optimised for different genres, budgets, and lifecycle stages.

Running DSPs before saturating Meta, or leaning on App Store Search and cannibalizing your organics, are two of the most common (and expensive) mistakes.

[Upptic @upptic]

Mobile Marketing Intelligence: Analytics for User Acquisition -
https://t.co/yPjeWTLrL6

[Upptic @upptic]

Your user acquisition is only as good as your analytics.

This is how we solve a 7 figure problem for our partners.

Full blog below.

[Upptic @upptic]

Happy Hour: https://t.co/FLNUXX7O7O

Meet the team: https://t.co/XgaQtWOZJj

DM @xanderagosta for our private VIP dinner!

[Upptic @upptic]

The Upptic team is in town for MAU Vegas!

If you're in Las Vegas this week, RSVP to our events!

Links below 👇