The Upward Trend

#1 Newsletter for Retail Brand Owners. By @amjosephjenkins. Subscribe now

[The Upward Trend @upwardtrenddd]

I wouldn’t recommend this for everyone, but it’s how we helped brands grow consistently.

Instead of focusing on huge sales, focus on small, consistent wins.

Here’s why:

Those small wins build trust.

When customers feel comfortable making smaller purchases, they come back.

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honest truth

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Target the right audience, speak their language, and use data to refine your messaging.

When you align your ads with customer pain points, you build connections.

This is where your ad spend starts to turn into real returns.

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If you’re spending money on ads but not seeing returns, this post is for you.

Most brands think flashy creative is all they need for customer acquisition.

But it’s not about being loud—it’s about being relevant.

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I wouldn’t recommend this for everyone, but here's a retention strategy that’s overlooked: personal follow-ups.

After a sale, send a personal note or email.

Show customers they’re valued.

People remember personal touches, and it keeps them coming back.

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I’ve heard some terrible advice on acquisition.

But the worst?

“Free trials don’t work anymore.”

Here’s the truth: Free trials are still one of the best ways to acquire customers.

Let potential customers experience the value of your product for themselves.

[The Upward Trend @upwardtrenddd]

Once they see it, they’ll stick around.

The key is to optimize the onboarding so they get hooked.

Make the transition from free to paid seamless, and you’ve got a winning strategy.

[The Upward Trend @upwardtrenddd]

You could be running ads, but I would still recommend this first: partner with micro-influencers.

They build trust and speak directly to their audiences.

It’s a low-cost way to get authentic engagement.

[The Upward Trend @upwardtrenddd]

If you’re focused on customer acquisition but struggling with retention, this post is for you.

A quick win? Build a referral program.

Your best customers are your most valuable marketers.

Give them a reason to bring others in, like discounts or exclusive products.

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Here's 4 email subject lines that worked this past week:

1. "You left something behind..."
2. "need you to see this"
3. "We picked these just for you"
4. "John?"

Try these in your next email campaigns

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[The Upward Trend @upwardtrenddd]

I’ve heard some terrible advice on customer acquisition.

But this one is the worst: "Just run more ads."

And here’s why:

[The Upward Trend @upwardtrenddd]

Relying solely on ads is like playing catch-up with your audience.

Instead, build content that resonates. Build community.

By engaging with your audience in real conversations, you lower your ad dependency while boosting organic growth.

[The Upward Trend @upwardtrenddd]

Don’t assume your customers are loyal after one purchase.

Give them a reason to stay.

Offer value, exclusivity, and benefits that keep them coming back.

[The Upward Trend @upwardtrenddd]

If you’re struggling to convert first-time visitors, try time-sensitive offers.

Make it exclusive and urgent.

Fear of missing out can motivate quick purchases and boost your conversions fast.

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I went from assuming my customers were loyal to actively keeping them loyal.

Without offering consistent value after the purchase.

And here’s why: retention doesn’t happen by accident.

[The Upward Trend @upwardtrenddd]

It’s about nurturing relationships beyond the first sale. Offer value—whether through loyalty programs, VIP content, or exclusive offers.

Retention is built on continuous value, not just good first impressions