JW Pharmaceutical announced on October 12th that it has selected the global girl group aespa as the new advertising models for its artificial tear product, “Frenz Eye Drop,” and its eyelid cleansing product.
The company chose aespa because the group’s trendy and healthy energy aligns with the direction of the “Frenz” brand as it evolves into a comprehensive eye care brand. Through this partnership, JW Pharmaceutical plans to highlight the features of both products and convey the brand’s values of clarity and hydration.
The new advertising campaign featuring aespa will launch on October 20th.
“Switchblade” by aespa and Ty Dolla Sign is confirmed to have been submitted to the 2027 Grammys.
The entry is submitted among other songs in a package for the “2027 Songwriter of the Year, Non-Classical” category under Sasha Alex Sloan’s name.
grupnya ga laku nyalahin aespa
iya siap jahat banget emang si aespa 🫡 kok bisa berbakat, brandingnya kuat, versatile masuk ke banyak genre dan konsep, tetep eksis padahal hujatan ga abis abis, impact gede, punya banyak hits padahal promo dari agensi jelek!?? jahat banget tcih 😤
@maledivas padahal sama sama dari agensi gede tapi mentalnya merasa sipaling mesti dikasihani banget, stan grup agensi kecil aja lebih semangat dari mereka keknya
Mind you, JYP was on tv not even a fucking week ago begging the government to “save kpop” but aespa is the reason nmixx doesn’t have any hype 😭😭😭😭😭😭😭😭😭😭😭😭😭
attributing aespa's (or any girl group's) success solely to "selling sex" or cheap marketing only reveals your own mindset that views everything through a sexual lens. if you project your own shallow tropes onto their stage outfits or an idol and label it as "selling sex", sorry but it's your own mentality getting fixated over a bit of skin. diminishing their art, concept, and hard work down to this is purely a reflection of your own perception