Adam Urlaub

ACC mbb Alum ‘21 | MSU Alum ‘24 | UW Alum ‘26
Wisconsin Women’s Basketball Analytics Specialist

[Wisconsin Women’s Basketball @BadgerWBB]

Moving up! 📈

Congratulations to Adam on his promotion to Analytics Specialist!

[Virginia Tech Women's Basketball @HokiesWBB]

Welcome HOME, Sam Hertzog! 🦃

Coach Duffy adds Graduate Assistant Sam Hertzog to #Hokies staff.

[Wisconsin Women’s Basketball @BadgerWBB]

The SoCon Player of the Year is headed to Madison!

Welcome to the fam, Caia!

[Wisconsin Women’s Basketball @BadgerWBB]

A bucket-getter with international experience! 🇧🇪

Alicia Courthiau is a Badger! 🦡

[Wisconsin Women’s Basketball @BadgerWBB]

One of the nation’s most productive players is headed to Madison!

Welcome home, Kadidia Toure!

[Wisconsin Women’s Basketball @BadgerWBB]

Done DEAL ✅

2025 McDonald’s All-American, former five-star recruit, and All-Big Ten Freshman Team selection Addie Deal is a Badger! 🦡

[John Steppe @JSteppe1]

#Badgers AD Chris McIntosh after Robin Pingeton's first season:

"I think when people look at our program, they see a program that’s on the rise and has a lot of potential."

https://t.co/L7rMzozVl1

[Big Ten Women's Basketball @B1Gwbball]

Down by 8 with less than a minute left in regulation, @BadgerWBB came all the way back to win it in OT!

Wisconsin advances to the WBIT semis!

📺: ESPN+

[Wisconsin Women’s Basketball @BadgerWBB]

WE’RE WICHITA BOUND!

#WBIT | @UWHealth

[Wisconsin Badgers @UWBadgers]

NOT. DONE. YET. 🔥

@badgerwbb defeats Miami to move on to the quarterfinals of the #WBIT. They'll play Thursday at the Kohl vs. the winner of Harvard and Eastern Kentucky!

[Wisconsin Women’s Basketball @BadgerWBB]

Some of our favorite Kohl Center moments this season ❤️

🏠 10-0 home start - best ever at the Kohl Center
📈 2nd-best home opening in program history
🔥 11-5 home record - best since 2008–09

#OnWisconsin | @UWHealth

[Detroit Lions @Lions]

Nobody asked, but admin is listening to 'The Fall Off'

[Wisconsin Women’s Basketball @BadgerWBB]

Building something special!

Two ranked wins for the first time since 2009–10!

#OnWisconsin | @UWHealth

[Wisconsin Women’s Basketball @BadgerWBB]

ARE YOU NOT ENTERTAINED!!!

#OnWisconsin | @UWHealth

[UW Stats & Info @UWStatsInfo]

What a day for Destiny Howell of @BadgerWBB

Her 39 points is the 3rd-highest single-game mark in Badgers history.

Her 10 made 3 FGs are a UW record and matches the 3rd-best performance in Big Ten history.

[Team DREAMVILLE @TeamDreamville]

J. COLE

THE FALL OFF

2/6

[Big Ten Women's Basketball @B1Gwbball]

The Badgers weren’t letting Laci Steele have that interview all to herself 🤩 @BadgerWBB

[Big Ten Women's Basketball @B1Gwbball]

👀 @autumnjohnsontv is hyped to see what @BadgerWBB transfer Destiny Howell can do this season for the Badgers❗️

[Wisconsin Women’s Basketball @BadgerWBB]

Here’s our full Big Ten slate for 2025-26!

#OnWisconsin | @UWHealth

[Next Play Coaches @NextPlayCoaches]

Wrapped up Week 7 of #NPC with a great group and an even better discussion. Some wise advice for managers and GAs from @UrlaubAdam - “Being proactive is your greatest asset. Earn trust from your team and your head coach, and you'll start making a real difference.”