【NEWS】「グッチ」が、グローバル・ブランドアンバサダーのaespa NINGNINGを起用した“Beauty and the Bag”キャンペーン第2章を発表。新作バッグ“グッチ パパラッツォ”をフィーチャーしたビジュアルでは、バッグが放つ強い存在感と、心を惹きつける魅力を描く。
#GucciPaparazzo
BEAUTY AND THE BAG
「Beauty and the Bag」キャンペーン第2章では、#NINGNING が新作 #GucciPaparazzo ハンドバッグとともに登場。マート・アラス&マーカス・ピゴットが撮影を手掛けました。
https://t.co/Du9Mr5XSCp
#aespa
Gucci’s ‘Beauty and the Bag’ campaign continues with new imagery fronted by the Houses’s newly appointed global brand ambassador, Ningning.
Captured by Mert and Marcus, the maknae of aespa appears in a Gucci look that mirrors the graphic identity of the Paparazzo bag, with the House’s codes carried across silk, jewellery, eyewear, and leather. Presented in black leather, sand suede, and GG canvas, the design takes center stage as the campaign explores the instinctive connection between wearer and bag, framing the handbag not as an accessory, but as the object around which the entire image is constructed.
BEAUTY AND THE BAG
The next chapter of the campaign continues with Global Brand Ambassador #NINGNING from @aespa_official and the new #GucciPaparazzo handbag, captured by Mert and Marcus.
Discover more https://t.co/T3CFJz5um1
#aespa
BEAUTY AND THE BAG
The next chapter of the campaign continues with Global Brand Ambassador #NINGNING from @aespa_official and the new #GucciPaparazzo handbag, captured by Mert and Marcus.
Discover more https://t.co/T3CFJz5um1
#aespa
Ruda Kris (professional dance coach & choreographer) on specific part: Ningning’s arm usage deserves a thousand compliments and still not enough. Ningning keeps getting better. Her arm usage is so precise. But the real flower is the leg. The leg usage is so clean. It’s mind blowing.
It is also amazing how consistent Ningning was in doing that part in all their mushow stages
Shushu/Tong x #NINGNING is back! 🖤 She was featured on their feed wearing the 26SS Halter bow tie cami top. Not only that, SKAIS (PR agency) and its founder & PM also liked and reposted her! Seeing our former muse getting endorsed by Shushu again feels so right.
Even Marie Claire China's Senior Fashion Editor is hyping this up! She just shared a clip of this massive Lanzhou MixC display on her Instagram story.
The industry love and support for #NINGNING this era is truly insane. Everyone is obsessed! ❤️🔥