๐ Strategy: How to Rank Your Brand in LLMs: Puzzle Solved!
Understand How LLMs Pull Data
โขLLMs donโt crawl the web live (like Google).
โขTheyโre trained on huge datasets (websites, news, Wikipedia, high-DR sources, forums).
โขThey also fetch real-time info from trusted sources (e.g., Perplexity, Bing, Google API).
๐ Translation: If your brand/content is trusted, cited, and present on authority sites, LLMs are more likely to mention you.
How to hijack $3.4k from your biggest competitor.
1. Find your biggest competitor(s)
2. Create an article titled "{that Competitor} Alternatives}"
3. List yourself as the #1 alternative
4. List a few other companies as #2-x
5. Build a few links to it
6. Watch it rank for that competitor's branded terms
Parasite SEO has basically become a core strategy in todayโs search environment.
Traditional Google rankings
AI Overview citations
LLM mentions and references
Online reputation control
At this point, itโs not just an SEO tactic. Itโs about owning as much of page one as possible for your brand name.
Every brand should be doing this at a minimum. Itโs one of the most effective ways to push out unwanted or misleading content and reduce the impact of scammers, spam, or competitors trying to control your position.