USC MS PRISM

Official Twitter page for the Online MS in Public Relations Innovation, Strategy and Management program at USC Annenberg.

[USC MS PRISM @usc_msprism]

A new PR Daily piece challenges the popular claim that 84% of AI citations come from earned media.

In the course PRSM 505 - Data-Driven Brand Storytelling, we teach students to think critically about data.

Read more: https://t.co/qrDMteP0uk

[USC MS PRISM @usc_msprism]

Meet Laura Min Jackson, PRISM Faculty Member who brings decades of real world PR experience into the classroom, from leading global communications to consulting for brands like Sony Pictures Entertainment and Beckman Coulter.

Learn more: https://t.co/iuFucnTNO9

[USC MS PRISM @usc_msprism]

You’re invited to the upcoming MS in Public Relations Innovation, Strategy and Management information session on Wednesday, August 12, at 12 p.m. P.T.

Register now and learn more from our admissions team: https://t.co/oXYLtg9yKQ

[USC MS PRISM @usc_msprism]

Alana Dickens, Netflix Film Publicist and USC Annenberg MS in Public Relations Innovation, Strategy and Management grad, turned her love of storytelling into a career in entertainment PR.

Read more about her experience in USC’s MS in PRISM program: https://t.co/sDqvPfPqW1

[USC MS PRISM @usc_msprism]

Meet Steve Caplan, faculty in USC's Online MS in PRISM program. He founded Message, an award winning strategic communications firm, and has advised on major campaigns, bringing real world PR strategy straight into the classroom.

Learn more: https://t.co/gzWXK2lW6v

[USC MS PRISM @usc_msprism]

Applications to start the MS in PRISM program in Spring 2027 are now open! Submit your application today and begin your public relations journey in January.

Learn more: https://t.co/rzEirbIZsA

[USC MS PRISM @usc_msprism]

Meet PRISM faculty member Chris Kuechenmeister. With nearly 30 years leading communications at organizations like PepsiCo and the American Red Cross, he brings real-world expertise to the PRISM classroom.

Learn more:
https://t.co/QG7tUWCRqj

[USC MS PRISM @usc_msprism]

Happy Independence Day! We’re grateful for the freedom we celebrate today. 🎆

[USC MS PRISM @usc_msprism]

A crisis can quickly evolve and unravel the best laid plans. Effective communicators need the skills to assess evolving situations, make informed decisions and respond with confidence.

Read more: https://t.co/WwA1IgKoUA

[USC MS PRISM @usc_msprism]

The Final Application deadline is less than a month away! Don’t miss this opportunity to begin your journey in the MS in Public Relations Innovation, Strategy and Management program and start classes in August.

Apply now: https://t.co/ODkvu5y0gy

[USC MS PRISM @usc_msprism]

Join us for a MS in Public Relations, Innovation, Strategy and Management information session with our admissions advisors. Learn all about the program, and ask your pressing questions during the Q&A session.

Register here: https://t.co/5hNcYbZCKl

[USC MS PRISM @usc_msprism]

Hear from Javon Johnson '24 and his learning experience in the PRSM 555 class, Emerging Game-Changers for Communication Practitioners ➡️

Learn more: https://t.co/t11CgVmGKa

[USC MS PRISM @usc_msprism]

It’s our favorite day of the year. Congratulations, Trojans! 🎓✌️🎉

[USC MS PRISM @usc_msprism]

Don’t miss the upcoming Priority Review Deadline for the MS in Public Relations Innovation, Strategy and Management program! Apply now and receive early consideration for Fall 2026.

Learn more: https://t.co/l9W9UXHfda

[USC MS PRISM @usc_msprism]

The USC Annenberg Center for Public Relations’ 2026 Global Communication Report reveals a “quiet shift” in corporate communications where polarization is driving more cautious, situational engagement.

Access the report: https://t.co/HISyM441Q3

[USC MS PRISM @usc_msprism]

Meet Steven Reed. From roles at Google and Apple to finding his why, Steven's journey through USC Annenberg's MS in PRISM program reveals a story of choosing purpose over metrics.

Read more: https://t.co/mrbmvXMhnj

[USC MS PRISM @usc_msprism]

Influencer marketing is changing. Big audiences don’t guarantee results. One-off campaigns fizzle.

What is working:
→ Niche creators
→ Authentic content
→ Meaningful partnerships

Today’s winning brands understand this shift.

Learn more → https://t.co/uouvnAJr6R

[USC MS PRISM @usc_msprism]

Meet MS in Public Relations Innovation, Strategy and Management Professor Tiffanie Petett, and hear her insights on influencer marketing.

Read more: https://t.co/wenQczjTJN

[USC MS PRISM @usc_msprism]

From generative search to narrative intelligence, AI is redefining visibility and reputation in 2026. In the MS in PRISM program, courses like PRSM 555 prepare students to use emerging tech strategically, ethically and effectively.

Read more: https://t.co/EpNM6JcqLn

[USC MS PRISM @usc_msprism]

There’s 2 weeks left to apply for the Summer 2026 start of the MSPRISM program.

Apply now and start classes in May!

Apply Now: https://t.co/IoV5TAGr3b