USC Annenberg Center for PR✌

Prof @FredCook, Mgr @RAntonette, #ASCJ scholars: Connecting the PR industry w/ students to define our profession’s #PRFuture & develop those who will shape it.

[USC Annenberg Center for PR✌ @USCCenterforPR]

11th Annual USC Survey Finds ‘Quiet Shift’ in Public Relations as Polarization Reshapes Corporate Communications
https://t.co/4xzf4sxo8l

[USC Annenberg @USCAnnenberg]

Excited to announce that our public relations program has once again been named the PRWeek Outstanding Education Program for 2026! Public relations student Sophie Schaked was also named PRWeek’s 2026 Outstanding Student. Read more: https://t.co/5y790yWqoe

Photo by Erica Berger.

[USC Annenberg @USCAnnenberg]

Join the @USCCenterforPR at #ASCJ for the 2026 Kenneth Owler Smith Symposium on public relations! Hear from industry leaders and explore the future of the profession. RSVP and attend starting at 5 p.m. on Thursday, March 26: https://t.co/sbyvy5k3GH:

[USC Annenberg Center for PR✌ @USCCenterforPR]

Before you log off for the holidays (as if we actually log off!), please take and share our 11th annual industry survey.
https://t.co/lJXI9ZZoKR

[USC Annenberg Center for PR✌ @USCCenterforPR]

Survey Time: Take this year's Global Communication Survey - https://t.co/PYwULTnnaV

[USC Annenberg Center for PR✌ @USCCenterforPR]

Survey Time: Take this year's Global Communication Survey - https://t.co/PYwULTnnaV

[USC Annenberg @USCAnnenberg]

Join Fred Cook, director of the @USCCenterforPR, along with a panel of industry experts, for a discussion on how four generations working in public relations are navigating today’s most pressing trends. RSVP and attend at 2 p.m. on Friday. Nov. 14: https://t.co/ggdVAwETl5

[USC Annenberg Center for PR✌ @USCCenterforPR]

In memoriam: Wallis Annenberg, 86, trailblazing philanthropist and USC Life Trustee - USC Today https://t.co/C7Bt5TdIIG

[USC Annenberg Center for PR✌ @USCCenterforPR]

Gen Z is reshaping PR—from how we tell stories 📱 to when brands should speak up 🧭.

Want to know where the industry is headed? The 2025 Global Communication Report breaks it down.

📥 Download: https://t.co/T6Nvd93bjF
#PRFuture #GenZVoices #BrandPurpose #DigitalPR #MindTheGap

[USC Annenberg Center for PR✌ @USCCenterforPR]

Media isn’t dying—it’s just moving to TikTok 📱

Gen Z is leading the shift to social-first PR, but they haven’t ditched the press release just yet.

🧠 Adaptability is the new essential.

📥 Download the 2025 Global Communication Report: https://t.co/3viIm8Q1kK

[USC Annenberg Center for PR✌ @USCCenterforPR]

The office is optional—but flexibility is non-negotiable.

1 in 3 PR pros would take a pay cut to work remotely.

📥 Download: https://t.co/T6Nvd93J9d

#PRFuture #HybridWork #MindTheGap

[USC Annenberg Center for PR✌ @USCCenterforPR]

🎥 Can’t make it in person? Watch the 35th Annual Kenneth Owler Smith Symposium live!

📅 Thursday, March 27 (TODAY!)
⏰ 6:00 PM PT
🔗 Stream here: https://t.co/HCHaSZDu5M

#KOS2025 #USCAnnenberg #PublicRelations #MindTheGap

[USC Annenberg Center for PR✌ @USCCenterforPR]

Excited to have Kelly McGinnis, SVP & Chief Communications Officer at Levi Strauss, as the Keynote Speaker at #KOS2025! She’ll also accept the Purpose Award on behalf of Levi’s.

📅 March 27, 2025 | 📍 USC Annenberg
🔗 RSVP: https://t.co/nI0gbFo7IH

[USC Annenberg Center for PR✌ @USCCenterforPR]

Join us for the 2025 Kenneth Owler Smith Symposium!

📅 March 27, 2025 | 5–8 PM PT 📍 USC Annenberg (ANN)

This year’s theme: Mind The Gap: Examining PR’s Generational Divide

Featuring Kelly McGinnis, Barby Siegel, Fred Cook & more. Don’t miss it!

#KOS2025 #USCAnnenberg

[USC Annenberg Center for PR✌ @USCCenterforPR]

Some stats from most recent Gen Z study with ⁦@D1A⁩ https://t.co/rJyrc4gJgC

[USC Annenberg Center for PR✌ @USCCenterforPR]

Time is running out! Share your voice in the 2025 USC Global Communication Survey before January 31st. Take it here: https://t.co/X9S8MmqI78

[USC Annenberg Center for PR✌ @USCCenterforPR]

📊📝 Contribute to the future of PR! Take the 2025 Global Communication Survey by Jan 25 and share your insights. https://t.co/X9S8MmqI78 #PublicRelations #Survey

[USC Annenberg Center for PR✌ @USCCenterforPR]

How are AI, hybrid work, and political shifts transforming PR? Share your insights in the 10th Annual USC Global Communication Survey.

Start here: https://t.co/9y561XBbah

[USC Annenberg Center for PR✌ @USCCenterforPR]

The future of communications starts with your insights. Take the 10th Annual USC Global Communication Survey to share your perspective on AI, hybrid work, and more.

https://t.co/9y561XBbah

[USC Annenberg Center for PR✌ @USCCenterforPR]

The results are in and we’re a finalist! #PRWeekAwardsUS https://t.co/3vfCtubzqp

[USC Annenberg Center for PR✌ @USCCenterforPR]

Introducing our 2025 Relevance Report: AI Activated!, our own collection of over 40 essays on innovating with AI. Comms leaders, tech executives, and academics share insight on building a culture of innovation. Read it now: https://t.co/3fYNeCrzIZ