📚 Product marketing book recommendation!
BUILDING A STORY BRAND - Donald Miller
A great book with some practical tips on how to clarify your messaging by positioning your customers as the hero and your brand as the guide.
3 questions to ask your customers about pain points 🐻
1️⃣ What's the most frustrating thing about using this product?
2️⃣ What's the most frustrating thing when you do this action?
3️⃣ What is your biggest challenge with our product?
Your user interview prep checklist 🤝⤵️
☑️ Decide on the goal of the interview
☑️ Determine the type of customers you want to call
☑️ Choose who gets to be on the call
☑️ Create the customer interview questions
☑️ Reach out to your customers to invite them
[📷 Marketoonist]
4 questions to ask your customers about design 🐻
1️�� What do you like about how this page looks?
2️⃣ If you could change one thing about the design, what would it be?
3️⃣ On a scale of 1 - 10, how easy is it to navigate the site?
4️⃣ Is this version more or less engaging?
Upvotes are great until... JK, they're super handy to know exactly what your customers want/need from your product!
And sometimes that isn't what you THINK it is 🥲
3️⃣ It helps you stay ahead of your competition
If you want to stay ahead of the competition and differentiate yourself in the marketplace, you NEED to track and implement new ideas quickly.
📚 Book recommendation!
INSPIRED- Marty Cagan
This book is a must-read for product managers! It breaks down the art of creating products that your customers will love, and takes you through the process from ideation to launch.
1️⃣ What do you like most about our product?
2️⃣ If you could change thing about the product, what would it be? Why?
3️⃣ Has your opinion on the product changed within the last 6 months?
Why you shouldn't just set and forget your roadmap 🛣️
You've created your roadmap and it's gone live on your website. Job done, right?
Wrong ❌
Feedback will come in and features will be prioritized ⤵️
But it doesn't have to be complicated.
If you use FeedBear 😉
You can very simply communicate all of the changes to your customers. When you update your roadmap using our tool, everyone who worked on that feature, upvoted, or left a comment on it will be notified automatically.