Yesterday I switched Campsite from using Intercom to @userlist for customer comms, onboarding automations, and broadcast emails.
Night. And. Day.
Every startup/saas should switch to @userlist.
Even if subscribers know that emails are mass sent, sign-off lines and signatures remind your readers that there are real humans behind the content they receive.
Read about it on our latest post: https://t.co/srZOoOgDOQ
Top 5 tips for managing B2B email marketing (as someone asked today):
▪️Don't be afraid to email more
▪️Treat this as a process with continuous improvement/expansion, rather than a one-off project
▪️Be helpful
▪️Keep your messages short and focused
▪️DON'T OVERTHINK
Selling an ESP is like selling a mattress. A mattress is bulky, hard to replace, essential for your sleep. It's unlikely you'll rave about your mattress on social media. A new mattress won't make you sexy/healthy/rich.
It's just a mattress.
It's just an ESP.
Here's exactly why consultants are paid to do their thing. Only a fraction of SaaS companies have dedication, resources, and knowledge to expand their lifecycle marketing in a systemic way.
Also, who makes comments this long and awesome? @iammarcthomas 🤗
Did you know that the Split Test node isn't just for A/B tests? It's a random group generator, splitting users into up to 5 paths at whatever percentages you choose.
Time delays in @userlist now support advanced calendar settings. E.g. the 10th of the month, the first Monday, or the second Tuesday in March.
Great for billing cycles, monthly check-ins, or annual reminders landing on a specific day.
Give it a try in your workflows.
Testing workflows lets you see the bigger picture of your email automation and how it can directly contribute to driving retention and revenue.
For our latest post, we talked to six email automation experts about A/B testing workflows
https://t.co/BQPS19qGWF
Still can't find time to set up your lifecycle emails? We're stoked to announce a new lineup of done-for-you services at @userlist 🔥
We refreshed the existing packages that have been running for years, and added a few new ones.
Small but useful @userlist update. You can now edit user (and company) properties manually from the profile page. Previously, this was done via integration sync.
With this, Userlist can cover more of your CRM workflow, with custom fields editable on the spot.
The greeting line is the first thing your recipient reads, setting the tone for the rest of your email.
But how do you select the right one?
Read about it in our latest post: https://t.co/pQOFT4sw7f
We've got a new video library at @userlist 🚀 From general training, to frameworks, to individual features. Thanks @benediktdeicke for the motivation 😊
https://t.co/z0arTG0Qia
Should AI-native companies even bother with email marketing? Spoiler: they absolutely should.
Read about it on our latest post: https://t.co/VuwTwKzdzK
This Sunday, a friendly Martian will enter the inbox of 7000+ subscribers in our marketing email list at @userlist. @benediktdeicke is okay with that. AMA.
Send too few emails, you’re at the risk of being forgotten. Send too many, and your customers and leads might hit that unsubscribe button.
What's the perfect cadence?
https://t.co/5Y4MQtTpd8