We have NEVER actively engaged in any Grammy campaigns for a reason. Keep talking about the artistry of Arirang. Keep the album on the charts. But leave the Grammy voters alone. I'm sure they don't want to be "pressured". Leave them alone.
Exactly my experience as well. Funny, how many ARMYs are in the world but in my personal small bubble it's just me... And because my personality is that I cannot and will not shut up about the things I love and can't live without my small bubble also knows BTS 💜
since I became an army, bts have become a part of my daily routine and conversations. many of my friends now know much more about them, listen to their music, add their songs to their playlists, and even become curious about their personalities.
that’s a win too. that’s what this fandom always did.
one of the best ways you can help bts is simply by talking about them. after all, that’s what you love to do, right? it’s one of the easiest and most natural ways to share their music and impact with others.
I have seen this discussions on my tl and here is my take in it although no one asked 🧍♀️
I've seen a lot of people say, "Fans don't vote, so fan support doesn't matter."
And I think that completely misunderstands how cultural recognition works.
No, fans don't sit on Academy committees. No, fans don't cast the final ballots. But reducing an artist's success to the moment a vote is cast ignores everything that happens before that.
Awards don't exist in a vacuum. Neither do institutions.
Artists don't wake up one morning and suddenly become worthy of recognition. They become worthy of recognition because their work resonates with people. Because audiences connect with it. Because fans turn music into something bigger than a song on a playlist.
Take BTS.
For years, people tried to dismiss their success as "just a fandom." As if selling out stadiums across the world, breaking records, moving millions of albums, and creating one of the largest global music communities in history somehow happened independently of their artistic impact.
But here's the thing: fandom isn't separate from impact.
Fandom IS impact.
ARMY didn't just support BTS. ARMY helped make BTS a global cultural force. Through streaming, buying, translating, promoting, organizing, and introducing their music to new audiences, fans played a role in creating the visibility that the industry could no longer ignore.
And this isn't unique to BTS.
Look at Starboy by The Weekend. The album won a Grammy, but it didn't become Grammy-winning material in a vacuum. Millions of listeners streamed it, bought it, talked about it, and made it one of the defining albums of its era. The recognition came later. The audience came first.
That's what people miss.
Fans don't control the outcome.
Fans shape the culture.
And culture is what creates the environment where recognition becomes possible in the first place.
So when people say "fans don't matter because they don't vote," I can't agree.
The vote may be cast by a few hundred or a few thousand people.
But the impact that puts an artist in that conversation is created by millions.
“my main takeaway from bts compared to other artists is that they are - and I cannot stress this enough - the most professional artists I’ve worked with in my life.
most artists you interact with are children. they’re people who got money when they were young, or came from money or they’re just stupid a** people in general.
bts is completely professional, completely straight focused. always working.”
bringing back the words of JPEGMAFIA, one of the producers on arirang album.
Namjoon wrote Singularity in just 3 hours, and it was so perfect it needed no changes. He also said Taehyung was the only person who could've delivered it like this and he absolutely did.
프랑스 대통령 Emmanuel Macron의 공식 인스타그램은 6월 15~17일 프랑스에서 열리고 있는 G7 정상회의에서, 초청국(Partner Country) 자격으로 참석한 한국 대통령과의 만남 영상을 공개하며 Into the Sun을 배경음악으로 사용했습니다.
#방탄소년단뷔#뷔#김태형#BTSV#TAEHYUNG
📢 Къде сте, български ARMY?
Слушате ли музиката на BTS или сте заети само да се представяте за ARMY?
Тук сте.
В Twitter сте.
Във Facebook сте.
В групите сте.
И да, знам, че доста администратори на български BTS групи ме следват.
Затова ще попитам директно:
Правите ли нещо за музиката на BTS или само събирате реакции и кликове?
Знаете какви са целите на фендома.
Знаете колко важни са първите дни за една песен.
Знаете какво се случва в класациите.
И какво правите?
📉 Come Over вече напусна Spotify Bulgaria Top 50 и е на #60.
📉 SWIM върви по същия път.
В същото време в Stationhead сме едни и същи 60+ души ден след ден.
Не можем да носим всичко на гърба си, докато други просто чакат резултатите и после обират лаврите.
Станцията беше създадена с много любов за подкрепата на BTS в българските класации и за обединението на българската ARMY.
Работи 24/7.
И не ми казвайте, че слушате BTS.
Защото стриймовете от България показват друго.
Виждаме какво излиза от ARMYRANG.
Виждаме и какво не излиза от останалите.
Нима сме толкова малко?
Или повечето просто обичат да казват, че са ARMY, когато е удобно?
🎧 Присъедини се:
https://t.co/bJb6U8pqZL
BTS правят музика.
Въпросът е:
Подкрепяме ли я? 💜
#ARMYRANG_BULGARIA
@PopBase here i'll reword it for you:
"the GRAMMYs are introducing their first asian category as a form of cultural segregation isolating asian artists into a separate category while excluding greater talent from outside their country & making the industry revolve around themselves" ❤️
Notice how grammys announced this new category after seeing ARIRANG break major records that even bigger western artists wasn't able to break this year? Yeah, this is blatant racism.
Namjoon Aliens verse:
"It goes, let me, honey, talk about the business
Everybody know now where the K is
How far are we taking this? Dammit
Still cursing us out? Misfortune turns into blessings
Pardon me, Kim Gu seonsaengnim, tell me how you feel
I'm the only one who can speak English, but that is how we kill
You guys with those big eyes say
Are they for real? For real?"
“creating a new category just so bts do not win the main categories at the grammys”
the music industry keeps proving why BTS made aliens as an asian artist
There’s a lot to unpack here, and I’m going to say it directly. I dont care if I get cancelled but this needs to be said.
For years, BTS were told they weren’t big enough, mainstream enough, or "Grammy material." Then they became one of the biggest acts in the world. They broke records, sold out stadiums across continents, topped charts repeatedly, and built a global cultural impact that few artists in history can match.
And when they became too successful to ignore?
The Grammys nominated "Dynamite" and "Butter"—both English-language songs.
Let that sink in.
The songs that got BTS into the major Grammy conversation were the songs that fit most comfortably into the Western industry framework. Yet BTS's discography is filled with critically acclaimed Korean-language music that has had enormous cultural and artistic impact.
Now we have a "Best Asian Pop Music Performance" category.
And before anyone calls that progress, let's ask the obvious question: why does there need to be a separate category at all?
If Asian artists are good enough to dominate global charts, sell millions of records, headline festivals, influence culture worldwide, and compete with every major artist in the industry, then they are good enough for the same categories as everyone else.
Inclusion isn't creating a separate lane after Asian artists prove they can win in the existing ones.
Inclusion is treating them as equals.
That's why BTS's lyrics in "Aliens" hit so hard:
"어쩜 그래 shameless
예의를 차려 we aliens
해는 동쪽에서 risin'
Aliens, aliens"
No matter how successful some artists become, there are still systems and institutions that treat them as perpetual outsiders.
And that's exactly why this conversation matters.
Because when BTS were impossible to ignore, the response shouldn't have been to create another box and place Asian artists inside it. The response should have been to judge them by the same standards as every other artist competing for the biggest awards in music.
ARMYs, we have a mission.
Talk about Arirang everywhere. Put it in AOTY conversations. Put it in ROTY conversations. Write threads. Make edits. Share analyses. Start discussions.
If we believe it deserves those nominations, then let's make enough noise that nobody can pretend it doesn't belong in the room.
They ignored BTS until they couldn't.
Let's make sure they can't ignore Arirang either.
NME names "ARIRANG" as one of the Best Albums of 2026 so far
— "An apt characterisation of what they've always done – mixing the cultural heritage of their home country with global influences. BTS are back doing what they do best."
💜 The Grammys have announced a new category: Best Asian Pop Music Performance.
According to the Recording Academy, the award will recognize artistic excellence in Asian pop music, including K-pop, J-pop and C-pop, with meaningful use of one or more Asian languages.
Interesting timing.
After years of Asian artists competing in the general categories, BTS returned in 2026 with ARIRANG and started dominating global charts, and suddenly the Academy decided it was time for a separate category.
And let's not forget one important detail:
📀 ARIRANG is classified as a Pop album.
Not "World Music." Not "International." Not some niche category.
Pop.
The exact same genre everyone else competes in.
🤡 Grammys: "We've created a new category for Asian Pop Music."
💜 ARMY: "How convenient."
Meanwhile, ARIRANG continues breaking records, topping charts, and blocking the same American artists across global rankings.
Coincidence? Maybe.
But I know I'm not the only ARMY thinking:
"Create a whole category because ARIRANG wouldn't move." 😏
Of course, this is just a joke...
...or is it? 💜
#BTS #ARIRANG #GRAMMYs #ARMY #BTSARIRANG